Digital Strategy Director

3 weeks ago

Toronto, Ontario, Canada William Thomas Digital Full time

About William Thomas Digital

We are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies.

As a Strategy Director, you will play a key role in helping our clients connect with and delight their customers across 1:1 and CRM initiatives and lifecycle programming.

Key Responsibilities

  • Lead the intake of client briefs and creation of requested strategy deliverables for a portfolio of clients
  • Facilitate discovery and lead stakeholder interviews as required to clarify business objectives and determine the scope of the opportunity
  • Translate business and marketing objectives into KPI frameworks capable of evaluating performance with precision
  • Employ a range of second and third-party research tools and tactics to discover or bolster customer insights and opportunities
  • Synthesize and develop strategic recommendations to build, optimize or extend our clients' 1:1 marketing ecosystems

Requirements

  • 7-9+ years developing 1:1 strategies with a CX or human-first focus, and proven results
  • Proven experience driving Email Marketing, Digital Messaging or CRM programs and initiatives, preferably through leading marketing automation platforms (e.g. SFMC)
  • Experience using one or more analytics platforms such as Google Analytics or Adobe Analytics
  • Experience analyzing data, with prior experience on Power BI, Tableau or Datorama preferred
  • Strong communications skills- being able to create and effectively deliver clear and compelling strategy presentations

About the Role

This is an exciting opportunity to join our award-winning team and contribute to the growth and success of our clients.

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA).

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