Business Development Representative

4 weeks ago

Toronto, Ontario, Canada Ignition Full time
About the Role

The Business Development Representative (BDR) role at Ignition is a high-velocity position that accelerates pipeline growth in the US & Canadian markets. As a key member of the Sales team, you will be on the front line of our sales strategy, engaging prospects generated through Ignition's marketing efforts and identifying new opportunities through proactive outreach.

This is a dynamic role that requires you to deliver tailored messaging, guiding prospects at various stages of their buying journey. Your mission is to convert interest into qualified sales opportunities, accurately assessing prospect needs and guiding them through the sales process.

Key Responsibilities
  • Engage Inbound Leads: Respond quickly to leads generated by Ignition's marketing efforts, qualifying them for further engagement with Account Executives.
  • Drive Outbound Prospecting: Use cold calls, emails, and social outreach to identify potential clients to drive new logos, building a pipeline of qualified opportunities.
  • Pipeline Management: Support Account Executives by nurturing early-stage leads, advancing qualified opportunities, and scheduling high-quality meetings.
  • Conduct Discoveries and Demos: Provide prospects with high-quality discovery sessions and product demos, accelerating them through the sales pipeline.
  • Meet KPIs Consistently: Focus on hitting targets such as call volume, email outreach, prospect conversations, demos booked, and conversions.
  • Research and Market Insights: Understand industry trends, customer pain points, and develop messaging that resonates with key personas.
About You
  • Driven and Goal-Oriented: Motivated to exceed KPIs and achieve top leaderboard positions, bringing high energy and focus to daily outreach.
  • Sales Acumen: Skilled in prospecting and qualifying leads with a clear understanding of the sales process from first contact through conversion.
  • Strong Communicator: Excellent verbal and written skills, with the ability to deliver personalized, compelling messaging at every touchpoint.
  • Organized and Detail-Oriented: Able to prioritize a high volume of opportunities, ensuring follow-ups are timely and impactful.
  • Adaptable and Coachable: Receptive to feedback and eager to learn, with a commitment to constant improvement.
  • Experienced with Sales Tools: Proficiency in CRM systems, sequences, and call intelligence platforms such as HubSpot, Salesforce, Gong, or Outreach.
Qualifications
  • 1-2 years of experience in a Sales Development, Business Development, or similar role in a B2B SaaS environment.
  • Proven track record of achieving sales metrics and meeting or exceeding quotas.
  • Comfortable with high-volume prospecting and cold calling.
  • Familiarity with sales methodologies like GAP Selling, SPIN, or MEDDICC.
  • Ability to thrive in a fast-paced, agile environment and to think creatively, sharing best practices with peers.

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