Media Strategy Director

1 week ago

Old Toronto, Canada Klick Full time
Unlock Your Potential as a Media Strategy Director

Are you a digital media guru looking to take your career to the next level? As a Media Strategy Director at Klick Health, you will play a crucial role in developing and executing meticulously researched and well-supported media plans that drive impactful results.

About the Role

In this key position, you will be responsible for crafting and executing comprehensive digital media plans, collaborating with our Analytics Practice to ensure optimal campaign outcomes, and seamlessly integrating with content and creative teams to enhance campaign effectiveness.

You will also act as the primary liaison for clients, managing relationships and ensuring their needs are met. Additionally, you will oversee and approve media spend and associated expenses, delivering detailed media performance reporting and insightful analysis.

Key Responsibilities:
  • Develop and execute strategic media plans that meet client objectives.
  • Collaborate with the Analytics Practice to optimize campaign outcomes.
  • Integrate with content and creative teams to enhance campaign effectiveness.
  • Manage client relationships and ensure their needs are met.
  • Oversee media spend and associated expenses.
  • Deliver detailed media performance reporting and analysis.
Requirements

To be successful in this role, you will need a minimum of 7 years of media planning experience, preferably in an agency setting. Experience with the US market, particularly in healthcare or pharmaceutical sectors, is ideal. You should have strong strategic media planning and vision skills, knowledge of DTC and HCP marketing, and proven ability to manage media budgets and client relationships.

Hands-on experience with tools such as DoubleClick Campaign Manager, DoubleVerify, Bionic, or other media planning tools is essential. Proficiency in Microsoft Office, including Excel and PowerPoint, is also required. Excellent vendor management skills, strong attention to detail, and time management abilities are necessary. Superior written and verbal communication skills, creativity, and problem-solving capabilities are also essential.

We estimate the salary for this role to be around $120,000 - $150,000 per year, depending on experience. If you feel you would be a good fit for this position, please submit your application.

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