Marketing Director
4 weeks ago
At MNP Community & Sport Centre, we are seeking a highly skilled and experienced Director, Sales and Marketing to lead our membership growth and retention efforts. As a key member of our Senior Leadership Team, you will be responsible for developing and implementing strategic plans to drive sales and develop loyal customers.
Key Responsibilities:
- Develop and oversee the development and execution of strategies and plans in the areas of Marketing, Sales, Guest Experience, External Communications, and Sponsorship.
- Provide leadership and direction to the Marketing team, Guest Service Manager, and Guest Service Team members, including hiring, training, mentoring, coaching, and performance management.
- Function within a strategic and policy framework established by the CEO and the Board.
- Contribute to organizational strategy and policy development.
- Leverage technology, artificial intelligence, and Salesforce-based software to engage, support, and add value to each member's journey.
- Partner with colleagues in senior leadership to foster an environment rich in Diversity, Equality, and Inclusion for all members and staff.
- Be an effective public relations person for MNP Community & Sport Centre and communicate effectively and courteously with staff, public, board members, and sport partners.
- Act as Facility Supervisor on designated shifts and ensure facility-wide safety and emergency procedures are followed.
- Build relationships with Marketing and Guest Service Leaders of like facilities to share information and gather competitive intelligence.
Requirements:
- Post-secondary degree in marketing or a related field. A Master's degree in marketing or a related field is considered an asset.
- At least five years of experience developing and implementing best practices, marketing initiatives, providing creative direction, and balancing diverse needs and expectations to produce greater than average results.
- At least three years of experience working in the recreation industry or a related industry is considered an asset.
- At least three years of experience working in B2C and B2B marketing and sales.
Our Commitment to Diversity, Equity, and Inclusion:
We value the uniqueness and perspectives of all employees and are committed to diversity, equity, and inclusion initiatives to create a feeling of belonging for all of our team members at MNP Community & Sport Centre. We provide support in our recruitment process to candidates with disabilities, including accommodation that takes into account candidates' accessibility needs. All candidates applying to MNP Community & Sport Centre must have legal authorization to work in Canada with no restrictions.
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