Customer Experience Marketing Strategist
2 months ago
We are seeking a highly skilled and experienced Marketing Manager to lead our Customer Experience Marketing team. As a key member of our marketing organization, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Develop and implement marketing strategies to support the growth of our Customer Services & Support business
- Work closely with cross-functional teams to develop and execute a world-class customer experience that strengthens our brand and drives new and repeat business
- Develop and execute marketing campaigns that incorporate strong analytical measurement capabilities and support business objectives
- Optimize marketing channels to achieve strategic objectives
- Suggest innovative solutions to communicate with our target audience
- Lead the governance of major marketing projects through rigorous project management and regular meetings with management levels
- Implement tracking and reporting strategies to analyze campaign performance
- Support business revenue objectives through the execution of marketing strategies to drive lead generation activities
- Develop strong relationships with executives and other key stakeholders within the organization
- Evaluate campaign analytics to analyze KPIs, identify end-user patterns, and make recommendations to improve campaign effectiveness
- Manage the budget for the Customer Experience Marketing team through robust invoice, accrual, and chargeback management
- Bachelor's degree in marketing or a related field
- Minimum 10 years of experience developing, implementing, and leading marketing strategies in a large organization
- Experience managing a team
- Ability to interact effectively with external and internal contacts and team members
- Expertise in written and verbal communication and interpersonal skills in English and French (Quebec)
- Experience working in Customer Services or Aftermarket business
- Change management experience
- Highly organized with the ability to juggle multiple priorities in a fast-paced environment
- Strong project management skills
- Strong business and financial acumen
- Advanced budget management and reporting skills
- Solid leadership skills and ability to work in an extended team across business functions/units
- Strong stakeholder management skills
- Comfortable coaching, advising, and challenging members of senior management
Bombardier is an equal opportunity employer and encourages persons of any race, religion, ethnicity, gender identity, sexual orientation, age, immigration status, disability, or other applicable legally protected characteristics to apply.
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