Technical Product Marketing Strategist

3 days ago

Dorval, Quebec, Canada A3 Full time
About the Role

We are seeking a highly skilled Technical Product Marketing Specialist to join our team at A3. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.

Key Responsibilities
  • Develop and execute technical marketing programs to support the position of A3 as a leader in the machine vision industry.
  • Manage the creation of technical content from inception to delivery, ensuring it meets the needs of our customers and partners.
  • Support the development and training of channel partners to deliver technical solutions for our business.
  • Guide product lifecycle programs, working in alignment with vertical marketing leads, channel marketing managers, and field marketing managers.
  • Guide AR, PR, Social, and Corporate Communications programs for responsible products/solutions.
  • Ensure successful adoption of enablement materials and drive organizational response to primary competitors' regional marketing campaigns.
  • Support portfolio's product pipeline – marketing influenced & driven.
Requirements
  • Clarity of thinking & vision with keen prioritization skills.
  • Organizational Agility.
  • Influence / Negotiation / Partnership skills with product teams.
  • Drive results and execution through a virtual team.
  • Ability to thrive in a matrixed organization environment.
  • Ability to technically understand how products deliver a solution.
  • Excellent presentation & communication skills.
  • Demonstrated lifecycle product marketing experience, from NPI to EOL.
  • Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large.
  • Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region.
Preferred Qualifications
  • Certified Vision Professional.
  • Able to work hybrid from Dorval, QC Canada (remote candidates will be considered for other locations).

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