Salesforce Pardot Automation Specialist

2 weeks ago


Saskatoon, Saskatchewan, Canada Allshore Talent Full time
About the Opportunity

AllShore Talent connects businesses with skilled professionals worldwide. We are currently seeking a Salesforce Pardot Engineer to join our team on a 6-month contract with a possible extension.



Job Summary

In this role, you will work closely with the client's Marketing team under the guidance of a Salesforce practice manager with expertise in Martech and Pardot. Your primary responsibility will be to ensure the project uses best practices for automating marketing and managing leads effectively.



Key Responsibilities

  • Targeting, Refinement, Segmentation: Pull and refine target lists, inclusive of dynamic and static list-building, import and segment Lead and Contact Lists, and lead routing to Sales.
  • Email & Automated Journey Management: Develop, execute, and optimize email marketing campaigns, develop Automated Journeys for Pre and Post Event Comms, create, test, and deploy email templates.
  • Tracking and Reporting: Support post-event and campaign analysis, provide reports and insights for campaigns, events, and engagements.


Requirements

  • 3-5 years of experience in Salesforce Pardot and Salesforce CRM for campaign automation, lead segmentation, and list management.
  • Experience with automated email campaigns, including journey mapping, and pre- and post-event communications.
  • Strong knowledge of lead scoring models, engagement tracking, and routing processes.
  • Ability to track event performance metrics and provide actionable insights for optimization.
  • Skills in reporting, analysis, and providing recommendations based on email campaign performance.
  • Experience in optimizing Pardot forms, user journeys, and MarTech infrastructure.
  • Strong attention to detail for QA of lead lists and ensuring campaign accuracy.
  • Ability to set up and automate monthly reporting, with troubleshooting skills.
  • Experience in training and supporting marketers on MarTech tools like Pardot and Salesforce.


About AllShore Talent

AllShore Talent is a leading remote staffing company offering top-tier professionals working 100% remote to businesses worldwide.



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