Salesforce Pardot Automation Specialist
3 weeks ago
About AllShore Talent:
We connect organizations with skilled professionals to meet diverse business needs. Our team specializes in IT, software development, design, administrative support, digital marketing, and more.
About The Client:
Our client is a leading media-focused consultancy with 20 global locations. They provide technology and business services tailored to businesses' needs.
Project Details:
In this project, you'll work closely with the client's Marketing team to ensure the project uses best practices for automating marketing and managing leads effectively.
Responsibilities:
Targeting, Refinement, Segmentation:
- Refine target lists using dynamic and static list-building techniques.
- Import and segment Lead and Contact Lists, including Lead Routing to Sales.
Email & Automated Journey Management:
- Develop, execute, and optimize email marketing campaigns.
- Develop Automated Journeys for Pre and Post Event Comms.
- Create, Test, and Deploy Email Templates.
Tracking and Reporting:
- Support post-event and campaign analysis.
- Provide reports and insights for campaigns, events, engagements.
Requirements:
- 3-5 years of experience in Salesforce Pardot and Salesforce CRM for campaign automation, lead segmentation, and list management.
- Experience with automated email campaigns, including journey mapping, and pre- and post-event communications.
- Strong knowledge of lead scoring models, engagement tracking, and routing processes.
- Ability to track event performance metrics and provide actionable insights for optimization.
- Skills in reporting, analysis, and providing recommendations based on email campaign performance.
- Experience in optimizing Pardot forms, user journeys, and MarTech infrastructure.
- Strong attention to detail for QA of lead lists and ensuring campaign accuracy.
- Ability to set up and automate monthly reporting, with troubleshooting skills.
- Experience in training and supporting marketers on MarTech tools like Pardot and Salesforce.
This is a part-time (20-hour/week) position open anywhere with a 2-hour overlap with PST. This is a 6-month contract with a possible extension.
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