Chief Consumer Marketing Officer

1 day ago

Old Toronto, Canada Too Good To Go Full time

Company Overview:

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To Good To Go is a pioneering social impact company dedicated to inspiring and empowering individuals to combat food waste. With a strong presence in 19 countries, we connect consumers with surplus food through our marketplace, driving significant social and climate benefits.

We operate on a hybrid model, allowing employees to work from home or our offices, fostering a culture of inclusivity and flexibility. Our team consists of over 1,100 passionate individuals working together to achieve our mission.

About the Role:

We are seeking an exceptional Chief Consumer Marketing Officer to drive consumer demand across North America while building a sustainable brand. As a key member of our North American marketing team, you will lead B2C marketing efforts, shaping and executing strategies that accelerate growth and create lasting impact.

Your primary focus will be on accelerating consumer demand across the US and Canada, leveraging data-driven insights and creative storytelling to inspire action. You will collaborate closely with our global marketing teams, ensuring seamless execution and consistent messaging across all channels.

Key Responsibilities:

  • Develop and execute comprehensive B2C marketing strategies to drive consumer demand and growth across North America.
  • Lead cross-functional teams to deliver integrated marketing campaigns, leveraging digital, social, CRM, web, and partner communications.
  • Collaborate with our global centre of excellence to elevate CRM strategy, measurement, and execution, ensuring alignment with business goals.
  • Champion consumer insights by leveraging data, research, and brand tracking to inform and improve B2C activities.
  • Develop and apply growth marketing tactics to optimize the Too Good To Go marketplace, driving continued expansion and success.
  • Support partner marketing efforts, collaborating with existing or prospective partners, including prominent food retail brands in North America.
  • Foster close collaboration with local and global marketing teams, ensuring effective communication and coordination across all departments.

Requirements:

We seek a seasoned professional with a proven track record in consumer marketing, ideally with experience in full-funnel consumer demand and digital/social channel planning. Your background should include hands-on experience building or growing consumer brands, preferably within the marketplace or app-based product space. A deep understanding of the US market and consumer segments is essential, as is your ability to balance personal ambition with humility and a commitment to our values.

What We Offer:

A rare opportunity to join a certified B Corporation where you can see tangible impact in your role, working alongside an international community of users, partners, and colleagues driven by our shared mission. Enjoy a fast-paced scale-up environment, with personal and professional development opportunities, an inclusive company culture, and a strong team culture that celebrates successes and fosters meaningful connections.

Compensation:

The estimated annual salary for this role is $120,000-$160,000, depending on experience, location, and other factors. Benefits include health insurance, pension plans, 401k matching, and additional days off for significant life events. Join us in making a meaningful difference in the fight against food waste and grow with our dynamic team.

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