Chief Growth Marketing Officer

3 days ago

Old Toronto, Canada iLobby® Facility & Visitor Management Full time
Grow with iLobby

We are the global leader in enterprise visitor management, helping complex enterprises digitize, optimize, and automate their key facility processes. Our Facility OS Platform is cutting-edge, driving significant value for our customers.

About the Role:

As a Chief Growth Marketing Officer, you will help establish new campaigns to build awareness and drive revenue growth. You will work closely with the marketing and go-to-market teams to understand our audience and develop tailored campaigns that speak directly to prospective buyers.

Key Responsibilities:
  • Campaign Strategy & Planning: Develop comprehensive acquisition strategies across all channels to drive customer growth. Create and execute omni-channel campaigns from conception through launch, measurement, and continuous improvement.
  • Campaign Creation: Plan, execute, and analyze targeted marketing programs for ICP segments through various channels, including integrated marketing campaigns, email, webinars, search engines, display advertising, direct mail, and account-based marketing tactics focused on lead generation and building the sales pipeline.
  • Account-Based Marketing: Support the execution of account-based marketing digital campaigns. Design and execute an email nurture program and a webinar program.
  • Reporting & Optimizations: Ensure tracking and reporting analytics of all campaign activity. Conduct ongoing analysis and reporting, while testing new user acquisition initiatives. Drive growth across key metrics (MQLs, pipeline, revenue) – measure success, optimize against targets, and report on performance on a recurring cadence.
Requirements:
  • Minimum 5 years' experience in marketing, with at least 3 in a campaign management role.
  • Experience in B2B SaaS products preferred.
  • Proven success in developing and executing demand generation campaigns resulting in new business revenue.
  • Experience working with HubSpot.
  • Experience with an ABM tool is preferred (i.e., 6sense, Terminus, or Demandbase).
  • Exemplary written and verbal communication skills, and meticulous attention to detail.
  • Ability to give direction on best-in-class creatives to assist with campaigns to drive optimal conversions.
  • Excellent people and collaboration skills.
  • Proficient in Word, Excel, PowerPoint, and Salesforce.
Why Choose iLobby?

We promote a fast-paced, fun, friendly, and highly collaborative work environment that provides numerous opportunities for professional growth and development. Our company values innovation, teamwork, and respect for one another.

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