Sales and Marketing Director

1 month ago

Burlington, Ontario, Canada InnVest Real Estate Investment Trust Full time
Director of Sales & Marketing

Job Type:
Full Time
About the Role:

The Director of Sales & Marketing will be responsible for leading the sales and marketing efforts of the hotel to maximize revenue. This includes developing and implementing a marketing plan and budget, managing turnover, and working with the General Manager to establish a pricing and selling price strategy.

Key Responsibilities:

• Strategist for Sales, Marketing, and Profitability Initiatives;
• Develop and implement a marketing plan and budget to achieve established sales objectives;
• Manage turnover and work in parallel with the General Manager to maximize sales and profits and establish a pricing and selling price strategy;
• Provide the team with resources, training, coaching, and moral support to do a good job;
• Coach and energize the sales force in order to create a sales culture within a team of competent, efficient, and united members who want to maximize their abilities;
• Participate in internal and external business activities and lead the managers of the different market segments;
• Implement brand marketing programs;
• Provide overall hotel marketing leadership with revenue generation initiatives and ROI controls;
• Establish public relations links in the various markets and ensure the representation of the hotel in the community through partnerships and participation in events in order to keep the hotel at the top of the list;
• Ensure teamwork with department heads as a sales and marketing specialist;
• Maintain open communication with regional, national, and corporate teams;

Requirements:

• Previous 3-year professional experience in the hotel market, including at least two years as Sales Director or at a higher level;
• Leadership and dynamism of the sales team;
• In-depth knowledge of computer programs;
• Ability to analyze and interpret any financial data;
• Effective and creative leadership with a high level of professionalism;
• Knowledge of automated sales systems;

Accommodations:

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

About InnVest:

InnVest Real Estate Investment Trust is the largest independent owner of hotels in Canada, with a portfolio of 100 hotels representing 18 internationally recognized hotel brands. Our management team oversees the day-to-day activities of almost 90 hotels, making us the largest independent operator of hotels in Canada. Our portfolio is geographically diverse, with hotels from Vancouver, BC to Corner Brook, NL, and experientially diverse, ranging from roadside inns to luxury urban properties. At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment.

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