Senior Partner Marketing Manager
4 weeks ago
About the Role:
We are seeking a highly skilled Senior Partner Marketing Manager to join our team at QNX Software Systems. As a key member of our marketing team, you will be responsible for building and executing partner marketing programs with regional reseller and global strategic partners.
Key Responsibilities:
- Develop and execute joint partner marketing plans that support brand and sales objectives
- Plan, execute, track and report on joint marketing activities, including virtual and in-person events, lead generation and digital programs and joint partner activities
- Optimize marketing performance of partner focused initiatives
- Define business metrics, measurement, and testing plans for channels and campaigns
- Build good working relationship with regional sales teams and ensure regular communication of marketing activities
- Collaborate internally with QNX Product Management, Engineering, Alliances, the wider Marketing team, Sales and Analyst Relations
- Compile competitive intelligence relevant to our partner ecosystem using detailed market and audience analysis.
Requirements:
- Embedded software or in at least one of our focus industries: medical, automotive, robotics, industrial automation: know how software decision makers in these industries select software platforms
- Professional engineering and/or business/marketing experience, with at least 8 years working in a similar position and a Bachelors degree
- Developing marketing strategies in a B2B, technological industry
- Excellent written and verbal communication skills at all levels
- Understanding the customer life-cycle and how to serve relevant messaging for each stage
- Deep understanding of the entire marketing mix
- Excellent writing and editing skills, with attention to detail
- Working with a team to communicate and collaborate cross-functionally
- Comfortable communication to customers and executive leadership team
- Strong time and project management skills, handling multiple priorities with ease
- Technical background is an asset.
What We Offer:
We offer an attractive compensation and benefits package.
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