Marketing Brand Ambassador

5 days ago


Mississauga, Ontario, Canada Maple Leaf Foods Inc. Full time

About the Role

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  • We're seeking a talented Brand Marketing Associate to join our team at Maple Leaf Foods Inc. This is an exciting opportunity to be part of a high-performance company with a deep commitment to sustainable protein and community impact.
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This role offers a unique chance to drive growth, shape narratives, and elevate brands. You'll work closely with various stakeholders to deliver meaningful, profitable results while championing diversity, equity, and inclusion.

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Key Responsibilities:

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  • Act as brand steward for multiple brands, ensuring all articulations remain true to the defined brand manifesto, principles, and standards.
  • Lead community outreach initiatives, fostering connections with new Canadians and introducing them to our Halal and South Asian brand.
  • Develop breakthrough consumer communications and media plans in collaboration with agency teams and internal stakeholders.
  • Manage digital and social content creation & approvals for online channels, along with scheduling and analytics.
  • Create shopper marketing programs to ensure brand execution with excellence, balancing authenticity and customer strategies.
  • Own packaging design projects for existing & new products, ensuring brand consistency and design optimization.
  • Analyze brand metrics and gather insights to drive recommendations for future brand campaigns.
  • Support brand development share/sales/profit progression across multiple categories and channels.
  • Liaise with Category Marketing teams to ensure clear understanding of category issues/needs.
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What We Offer:

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  • A competitive salary range of $85,000 - $105,000 per year, commensurate with experience.
  • A comprehensive health and wellness package, including medical, dental, and vision benefits.
  • A defined contribution pension plan with company matching.
  • Ongoing learning and development opportunities, including workshops and resources.
  • Tuition reimbursement program supporting continuous learning and development.
  • Paid volunteer days to support community impact.
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About Us:

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  • We're a carbon neutral food company committed to reducing food insecurity in Canada.
  • We've made delicious, healthy protein that Canadians love under iconic national and regional brands.
  • We're on a journey to become the most sustainable protein company on earth.
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Diversity and Inclusion:

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  • We champion diversity and inclusion as critical components to advancing our collective purpose and vision.
  • We believe in building a collaborative environment where every voice is valued and included.
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Leadership Values:

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  • We guide our decisions with our eight Leadership Values: Doing What's Right, Shared Value, High Performance, Diverse and Inclusive Teams, Disciplined Decision Making, Our Accountability, Intense Curiosity, and Transparency and Humility.

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