Marketing Brand Ambassador
5 days ago
About the Role
">- We're seeking a talented Brand Marketing Associate to join our team at Maple Leaf Foods Inc. This is an exciting opportunity to be part of a high-performance company with a deep commitment to sustainable protein and community impact.
This role offers a unique chance to drive growth, shape narratives, and elevate brands. You'll work closely with various stakeholders to deliver meaningful, profitable results while championing diversity, equity, and inclusion.
">Key Responsibilities:
">- Act as brand steward for multiple brands, ensuring all articulations remain true to the defined brand manifesto, principles, and standards.
- Lead community outreach initiatives, fostering connections with new Canadians and introducing them to our Halal and South Asian brand.
- Develop breakthrough consumer communications and media plans in collaboration with agency teams and internal stakeholders.
- Manage digital and social content creation & approvals for online channels, along with scheduling and analytics.
- Create shopper marketing programs to ensure brand execution with excellence, balancing authenticity and customer strategies.
- Own packaging design projects for existing & new products, ensuring brand consistency and design optimization.
- Analyze brand metrics and gather insights to drive recommendations for future brand campaigns.
- Support brand development share/sales/profit progression across multiple categories and channels.
- Liaise with Category Marketing teams to ensure clear understanding of category issues/needs.
What We Offer:
">- A competitive salary range of $85,000 - $105,000 per year, commensurate with experience.
- A comprehensive health and wellness package, including medical, dental, and vision benefits.
- A defined contribution pension plan with company matching.
- Ongoing learning and development opportunities, including workshops and resources.
- Tuition reimbursement program supporting continuous learning and development.
- Paid volunteer days to support community impact.
About Us:
">- We're a carbon neutral food company committed to reducing food insecurity in Canada.
- We've made delicious, healthy protein that Canadians love under iconic national and regional brands.
- We're on a journey to become the most sustainable protein company on earth.
Diversity and Inclusion:
">- We champion diversity and inclusion as critical components to advancing our collective purpose and vision.
- We believe in building a collaborative environment where every voice is valued and included.
Leadership Values:
">- We guide our decisions with our eight Leadership Values: Doing What's Right, Shared Value, High Performance, Diverse and Inclusive Teams, Disciplined Decision Making, Our Accountability, Intense Curiosity, and Transparency and Humility.
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