Senior Manager, Performance Marketing Lead

1 month ago

Toronto, Ontario, Canada Futuretek Full time
Job Title: Senior Manager, Performance Marketing Lead

Futuretek is seeking a highly experienced Senior Manager, Performance Marketing Lead to develop and implement comprehensive performance marketing strategies across all brands. This role requires expertise in managing multi-million budgets to drive customer acquisition, revenue growth, and optimize return on investment (ROI) for our brands.

Main Responsibilities:
  • Develop and implement performance marketing strategies for all brands, focusing on customer acquisition, revenue growth, and ROI optimization.
  • Oversee the planning, execution, and optimization of performance marketing campaigns across various channels, such as paid search, paid social, display advertising, and affiliate marketing, tailored to each brand.
  • Lead a team of performance marketing specialists, providing guidance, mentorship, and fostering a collaborative and high-performing work environment.
  • Collaborate with cross-functional teams, including brand managers, analytics, and creative teams, to align performance marketing initiatives with overall marketing and business objectives.
  • Conduct in-depth market research, competitor analysis, and customer segmentation within the iGaming industry to identify target audiences and inform performance marketing strategies for brands.
  • Utilize data-driven insights and analytics to monitor campaign performance, track key metrics, and identify opportunities for optimization and improvement specific to each brand.
  • Optimize performance marketing campaigns through continuous testing, targeting, and creative optimization, leveraging your iGaming expertise to drive maximum ROI and conversion rates for each brand.
  • Collaborate with creative teams to develop compelling ad creative, landing pages, and messaging that align with brand guidelines and resonate with the target audience of each brand.
  • Manage and optimize performance marketing budgets for all brands, ensuring efficient allocation of resources and delivering measurable results within budget constraints.
  • Stay up-to-date with industry trends, emerging technologies, and best practices within the iGaming space, and apply this knowledge to drive innovation and maintain a competitive edge for brands.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
  • Minimum of 10 years of experience in performance marketing. Experience in the iGaming sector is preferred.
  • Proven track record of developing and implementing successful performance marketing strategies and campaigns.
  • Experience in managing and optimizing multi-million performance marketing budgets, allocating resources effectively, and demonstrating measurable ROI.
  • Strong leadership skills with the ability to inspire and motivate a team, drive collaboration, and achieve business objectives.
  • In-depth knowledge of performance marketing channels, platforms, and tactics, including paid search, paid social, display advertising, and affiliate marketing.
  • Strong analytical mindset with the ability to interpret data, analyze trends, and generate actionable insights for continuous optimization and improvement.
  • Proficiency in performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and attribution modeling, specifically tailored to the iGaming industry.
  • Excellent communication and interpersonal skills, with the ability to communicate performance marketing strategies effectively, collaborate cross-functionally, and build relationships with stakeholders.
  • Results-oriented mindset with a proven track record of driving business growth, achieving performance targets, and delivering measurable results.

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