Digital Performance Marketing Leader

1 week ago

Toronto, Ontario, Canada Critical Mass Full time
Job Description

We are seeking a highly skilled Digital Performance Marketing Leader to join our team at Critical Mass. As a key member of our team, you will be responsible for leading the development and execution of digital marketing strategies that drive business growth and customer engagement.

About the Role
  • This is a senior-level position that requires a strong background in digital marketing, specifically in paid search (SEM) and other channels such as display, video, and social media.
  • You will work closely with cross-functional teams, including account management, creative, and analytics, to develop and implement integrated marketing campaigns that meet client goals and objectives.
  • The ideal candidate will have a proven track record of success in managing large-scale digital marketing campaigns, driving incremental revenue growth, and delivering high-quality results through data-driven insights and actionable recommendations.
Responsibilities
  • Lead the development, implementation, and optimization of digital marketing strategies across multiple channels, including SEM, display, video, and social media.
  • Manage and optimize large-scale digital marketing campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, and performance optimizations.
  • Work closely with internal teams to develop and implement integrated marketing campaigns that meet client goals and objectives.
  • Analyze campaign performance data, identify trends, and make data-driven recommendations to improve campaign performance and drive business growth.
  • Maintain up-to-date knowledge of industry trends, best practices, and emerging technologies to ensure continued innovation and excellence in digital marketing strategies.
Requirements
  • 4+ years of experience in digital marketing, specifically in paid search (SEM) and other channels such as display, video, and social media.
  • Strong understanding of digital marketing principles, including target audience analysis, campaign optimization, and return on investment (ROI) measurement.
  • Proven ability to manage and optimize large-scale digital marketing campaigns, driving incremental revenue growth and delivering high-quality results through data-driven insights and actionable recommendations.
  • Excellent written and verbal communication skills, with the ability to clearly and persuasively articulate complex digital marketing concepts and strategies to both technical and non-technical stakeholders.
  • Ability to work effectively in a fast-paced environment, prioritizing multiple projects and deadlines while maintaining a high level of quality and attention to detail.
What We Offer
  • A competitive salary range of $120,000 - $180,000 per year, depending on experience.
  • A comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and generous paid time off.
  • The opportunity to work with a talented and dynamic team of professionals who are passionate about digital marketing and committed to delivering exceptional results.
  • A collaborative and supportive work environment that encourages learning, growth, and innovation.

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