Senior Marketing Lead

3 hours ago


Toronto, Ontario, Canada Joe Fresh Full time

At Joe Fresh, we're seeking an experienced Senior Marketing Lead to drive our brand strategy forward. With a strong focus on national marketing campaigns, always-on content, and special projects, this role is critical in delivering seamless execution of marketing plans and programs that support sales, category, and brand objectives.

About the Role

This Senior Marketing Lead position focuses on strategic excellence for national Joe Fresh marketing campaigns, always-on content, and special projects executed in-store or online. Key responsibilities include defining and driving Joe Fresh's brand strategy to maintain and grow positive brand health results year over year.

**Key Responsibilities:**

  • Develop and execute comprehensive brand strategies aligned with business objectives.
  • Lead campaign strategy and execution from creative briefing to successful delivery of on-concept and on-time assets.
  • Collaborate with leadership and business partners to ensure marketing briefs align to strategic and annual plan objectives.
  • Manage review cycles with senior decision-makers and act as the primary point of contact for internal/external agency counterparts and brand partners.
  • Oversee execution of seasonal creative content through on and off-figure photoshoots.
  • Manage yearly budget: marketing spend, allocation, and forecasting.

The ideal candidate will have 7-10 years of experience in marketing/project management and leading a team of marketers. They should be a creative thinker with a pulse on fashion industry trends and possess strong relationship management skills with the ability to collaborate and problem-solve across various groups.

About the Salary

We offer a competitive salary range of $125,000 - $150,000 per annum, depending on experience.

Why Join Us?

At Joe Fresh, we value diversity and inclusion, and we strive to create a workplace culture that reflects these values. We believe that everyone has something unique to bring to the table, and we're committed to providing opportunities for growth and development.



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