Senior Performance Marketing Strategist

7 days ago


Toronto, Ontario, Canada Pentasia Full time

Pentasia seeks a seasoned Marketing Manager to drive performance marketing initiatives.

About the Role:

  • Develop and execute high-performing paid search, paid social, SEO, and affiliate marketing campaigns.
  • Create and manage promotional calendars for the marketing team.
  • Maintain budget accountability to meet organizational goals.
  • Collaborate with cross-functional teams to enhance product promotion and unified messaging.
  • Track campaign performance, conduct A/B testing, and provide data-driven insights.
  • Lead and delegate tasks effectively to manage the marketing team.
  • Stay ahead of competitor activity and market trends.

Requirements:

  • Proven experience in paid search, paid social, affiliates, SEO, and ASO.
  • Minimum 5 years of marketing experience, preferably in the online gambling industry.
  • Excellent analytical skills to drive business growth.
  • Strong verbal, written, and organizational skills to communicate effectively.
  • Familiarity with online gambling regulations and market trends.

Salary Range: $90,000 - $110,000 per annum.



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