Marketing Manager, Demand Generation Specialist

1 month ago

Ottawa, Ontario, Canada Tech Insights Full time
Job Title: Marketing Manager, Demand Generation

About the Role:

The Marketing Manager, Demand Generation will be responsible for developing and executing integrated digital marketing programs for specific business segments. This role includes creating annual marketing plans and developing content that supports lead generation efforts. The successful candidate will work closely with the Business Development team to drive marketing activities aimed at expanding business opportunities.

Key Responsibilities:

  • Develop and execute fully integrated marketing plans for allocated customer segments.
  • Collaborate with Segment Leads and Product Marketing to drive targeted initiatives.
  • Manage newsletters, including content and subscriber lists, with a focus on growing active user engagement.
  • Build and manage integrated campaigns using digital advertising, social media, media partnerships, and email.
  • Oversee the planning and execution of webinars and seminars, including processes and content.
  • Track, report, and analyze marketing activities, providing weekly updates on email, advertising, and social media performance.
  • Review campaign impact through platform analytics and provide regular updates to the Business Development, Sales, and Customer Engagement teams.

Requirements:

  • Post Secondary education in Marketing or related fields.
  • 5+ years of B2B marketing experience in an information services industry or related field.
  • 2+ years of experience with reporting in Salesforce.
  • Motivated self-starter, with a strong drive for continuous learning and growth.
  • Proficient in Microsoft Office (Excel, Word, PowerPoint).
  • Basic HTML/CSS knowledge.
  • Experience working cross functionally across organizations.
  • Experience collaborating with sales and business development considered a strong asset.

Why Work with Us:

  • Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
  • Expected salary: $85,000 - $100,000 CAD
  • Flexible vacation policy
  • Annual fitness reimbursement
  • Strong sense of camaraderie, mutual respect, and shared goals among colleagues
  • Support for community through charitable alliances
  • Professional and career development opportunities
  • Wellness resources and support from management

About TechInsights:

TechInsights is the information platform for the semiconductor industry. We are regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets. Our content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

We are committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together. TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy

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