Head of Customer Relationship Management

1 month ago


Old Toronto, Ontario, Canada Deciem Beauty Group Full time
About the Role

We are seeking a highly skilled and experienced Head of CRM to join our team at Deciem Beauty Group. As a key member of our marketing team, you will be responsible for developing and implementing our Customer Relationship Management (CRM) strategy across the organization.

Key Responsibilities
  • Develop and execute our CRM strategy to drive customer engagement, retention, and loyalty.
  • Manage the annual CRM calendar, optimizing for key performance indicators (KPIs) such as retention, monetization, and engagement.
  • Map and optimize customer journeys to ensure seamless and positive interactions at all touchpoints.
  • Create and execute a loyalty strategy to increase customer retention, engagement, and lifetime value.
  • Lead the implementation of new Salesforce features and functionalities, collaborating with technical teams and IT on requirements and business cases.
  • Perform data analysis to identify opportunities for new campaigns or automated flows, message cadence, target segments, and personalization.
Requirements
  • 8-10 years of digital marketing experience with a focus on email and content-based marketing, lifecycle marketing, and acquisition marketing.
  • Critical thinking and data literacy, with the ability to transform data into valuable insights.
  • Strong analytical skills, with the ability to draw conclusions and make recommendations based on data.
  • Excellent interpersonal and communication skills, with the ability to work with all levels of staff and management.
  • Understanding of international data laws and proficiency using Google Analytics.
What We Offer

As a member of our team, you will enjoy a range of benefits, including:

  • Generous vacation and personal days, plus additional time off for volunteering and other activities.
  • 6 months of paid time off for new parents.
  • Work from anywhere 4 weeks per year.
  • A hybrid work model.
  • Summer Fridays - get off at 1pm all summer long.
  • A dog-friendly office.
  • Unlimited access to an Employee Assistance Program.
  • Access to Development Grants and a LinkedIn Learning membership.
  • A generous discount on Deciem products.
About Us

Deciem Beauty Group is a people-first company that lives by our core values to:

  • Do the right thing.
  • Respect small things.
  • Be the future.

We are committed to diversity, equity, and inclusion, and to creating a human world of beauty that is accessible to all. If you are passionate about marketing and customer engagement, and share our values, we encourage you to apply for this exciting opportunity.



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