Analysis and Digital Marketing Coordinator

2 weeks ago

Old Toronto, Canada Float Financial Solutions Inc. Full time
p>*We’re flexible on level - all outstanding candidates are encouraged to reach out.

About Float

Float is on a mission to simplify finance for Canadian businesses, empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform, Float enables businesses to streamline spending and optimize cash flow, so they can focus on what matters most: growth. As one of Canada’s fastest growing companies and top-rated startups in 2024 and 2023, Float is customer-obsessed, passionate, and entrepreneurial, with a team that includes leaders from Uber, Shopify, Top Hat, Ritual, Ada, and more.

Our product

Float is Canada’s first finance platform designed to empower businesses with fast, flexible, and accessible financial solutions. Our integrated suite of products—including corporate cards, bill pay, reimbursements, and financial services—rethinks how companies access capital, streamline spending, and manage growth. Backed by world-class investors like Tiger Global, Golden Ventures, and Susa Ventures, we’re disrupting the global B2B finance space—and we’re looking for bold innovators to help shape the future of business finance.

About the Senior Performance Marketing Manager role:

We are looking for an outstanding marketer to help connect Canadian businesses with Float’s financial solutions, from coast to coast. Marketing is a high-impact department at Float, and as Sr Performance Marketing Manager, you’ll be at the forefront of expanding our presence nationwide. The primary focus of the role will be on achieving rapid customer acquisition growth through paid channels. This role reports to Float’s Director of Growth Marketing and works cross functionally with our Product Marketing, Brand, Sales and Customer Success teams.

As the Sr Performance Marketing Manager at Float you will:

  • Own our end-to-end performance marketing strategy including execution and optimization. Stay on top of the newest trends, releases and algorithm changes to generate the most pipeline from our paid channel budget.
  • Unlock new avenues and channels for scalable growth by developing an extensive test-and-learn roadmap. Measure, analyze, learn and iterate on channels, tactics, creative, landing pages strategies and more.
  • Craft full funnel digital marketing strategies, work with the wider marketing team to integrate paid channels into our overall marketing mix, creating a multi-touch journey that engages the right target audience and ultimately converts to pipeline and revenue.
  • Craft personalized and targeted messaging that captures and engages our audience, working closely with Product Marketing and Content teams.
  • Own and optimize the paid channel budget for business objectives by crafting scalable strategies that optimize for our northstar KPI of pipeline, leading indicators like CPL and CPC and lagging indicators like revenue and payback.
  • Own the technical marketing implementation, platform setup, tools and operational systems required to automate and scale our digital strategies. To be successful in this role, we’re looking for 5+ years of B2B marketing experience, ideally with a bachelor’s degree (though that’s not required). You have previously been accountable to a pipeline target. The marketing funnel is your best friend. You’ve led and executed paid strategies from demand creation through to demand capture that exceed pipeline targets. You have executional chops as well as experience managing contractors, agencies or an internal team.
  • You’re motivated by testing and learning.

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