Senior Omni Channel Marketing Strategist

1 week ago


Old Toronto, Canada SALT XC Full time

About the Role

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SALT XC is a forward-thinking agency that specializes in Experiential Commerce, driving brand transactions through memorable consumer experiences. We're seeking an experienced Account Director with a passion for shopper/omni-channel marketing to lead the development of campaigns aimed at driving conversion across the consumer journey.

The ideal candidate will have a deep understanding of the Canadian retail landscape and a strong background in Shopper Marketing/Omni Channel marketing. This role involves overseeing the portfolio, growing the business, and ensuring programs are delivered on time, within budget, and aligned with strategic brand objectives.

Key Responsibilities

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  • Develop integrated omni-channel campaigns, collaborating with cross-functional teams to drive business growth.">
  • Provide strategic direction for the brand/company as required, leveraging expertise in shopper/trade marketing, sales, and brand teams.">
  • Manage external stakeholders, including suppliers, partners, clients, agencies, and contractors, to ensure successful project execution.">
  • Mentor and develop direct reports to provide best-in-class account and production management, conducting performance evaluations and supporting personal and professional goal-setting.">
  • Oversee portfolio P&L, collaborating with finance to maintain business profitability, and identify revenue and profit gaps to create implementation plans.">
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Requirements

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We're looking for a seasoned professional with:

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  • A minimum of 10 years' experience in Accounts, Client Service, Project Management, or related roles.">
  • A strong background in Shopper Marketing/Omni Channel marketing, with a deep understanding of the Canadian retail landscape.">
  • Exceptional leadership and people management skills, with proven project management experience.">
  • Familiarity with online and offline disciplines impacting omni-channel programming.">
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About SALT XC

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SALT XC is an award-winning agency driven by the philosophy of Experiential Commerce. Our integrated approach connects online and offline experiences through data, media, and memorable moments that drive brand transactions. With a focus on designing better consumer experiences, we're committed to delivering innovative solutions that exceed our clients' expectations.

What We Offer

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We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, plus benefits and opportunities for professional growth and development.



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