Strategic Director, Omni Channel Campaigns

2 weeks ago


Old Toronto, Canada SALT XC Full time

Job Overview:

SALT XC is a leading agency that specializes in Experiential Commerce, focusing on creating exceptional consumer experiences that drive attention and action. Our integrated approach connects online and offline channels through data, media, and memorable moments that foster brand loyalty.

We are seeking an experienced Strategic Director to lead the development of omni-channel campaigns and collaborate closely with cross-functional teams. This role involves overseeing campaign portfolios, growing business revenue, and ensuring programs are delivered on time, within budget, and aligned with strategic brand objectives.

Responsibilities:

  • Campaign Strategy: Develop comprehensive campaign strategies that drive conversion across the consumer journey
  • Team Management: Lead a team of account managers and production specialists to ensure seamless campaign execution
  • Client Relationships: Foster strong relationships with senior leadership and external stakeholders, including suppliers, partners, clients, agencies, and contractors
  • Financial Management: Oversee portfolio P&L and collaborate with finance to maintain business profitability
  • Revenue Growth: Identify new areas for business growth within the omni/shopper team or across additional SALT services

Requirements:

  • 10+ Years of Experience: Proven track record in accounts, client service, project management, or related roles, with a strong background in Shopper Marketing/Omni Channel marketing
  • Canadian Retail Expertise: Deep understanding of the Canadian retail landscape and agency support processes
  • Leadership Skills: Exceptional leadership and people management skills, with experience managing cross-functional client teams (shopper/trade marketing, sales, and brand teams)

Benefits:

  • Competitive Salary: $120,000 - $150,000 per year, depending on experience
  • Opportunities for Growth: Join a dynamic team and contribute to business growth and development
  • Professional Development: Mentorship and training opportunities to enhance your skills and expertise


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