Senior Marketing Strategist and Channel Manager

7 days ago

Old Toronto, Canada Bank of Montreal Full time

The Bank of Montreal is a leading financial institution in Canada, with over 12 million customers globally. As a key player in the Canadian market, AIR MILES has established itself as one of the country's most recognized loyalty programs, with over 10 million active collector accounts.

Role Overview

We are seeking an experienced Senior Marketing Strategist and Channel Manager to lead our Channel Strategy (Rewards) team. The successful candidate will be responsible for designing, developing, executing, and reviewing marketing solutions to achieve Partner and AIR MILES revenue objectives.

This role involves leading a team dedicated to delivering and planning all media initiatives from strategic marketing solutions to driving performance from Partners and internal stakeholders. You will have expertise in best practices in media and channel strategy, as well as knowledge of how to use these to reach marketing and business objectives.

You will focus on recommending solutions and ideas for non-AIR MILES related marketing and collaborate with internal marketing teams to ensure AIR MILES marketing solutions meet stakeholder needs. Additionally, you will have an understanding of how to optimize AMRP vehicles and channels into Partner marketing and business.

  • Develop and implement media and channel strategies, including owned AIR MILES inventory, paid media, and email for Rewards campaigns.
  • Consolidate media and marketing packages and efforts across Strategic Partnerships, Marketing, and Channel for holistic packages for Rewards partners (Travel + Non-Travel Rewards).
  • Design and deliver multi-channel strategies with measurement against KPIs for Internal Rewards marketing team initiatives and to support Rewards Vendors initiatives.
  • Manage channel bookings and inventory holds for Rewards campaigns – Internal + External.
  • Partner with Rewards Marketing team on content coordination, prioritization, and optimization for partner efforts where required (landing pages, travel content, etc.).
  • Collaborate with Marketing Services and Marketing Ops on process delivery optimization and automation.
  • Oversee the execution and deployment of campaigns with Performance Media team to deliver as planned.
  • Work in partnership with Client Lead and Analytics team to monitor portfolio health metrics and proactively develop customer marketing plans to make program impact in partnership with Marketing.
  • Partner with Strategic Partnerships, Marketing, and Analytics & Insights team on end-to-end omni-channel measurement.
  • Support data access strategy & integration with Sponsors, Rewards Suppliers, and 3rd party platforms (ie. Facebook, Google, TikTok, Pinterest, etc.).
About You

We are looking for a seasoned professional with 3+ years of experience in Marketing planning/execution. You should have strong analytical skills with the ability to interpret data and results. Your project management skills should be complemented by your ability to marshal resources and work cross-functionally to meet Partner(s) needs and objectives.

You will also need to have experience working with creative agencies and the ability to evaluate creative from a strategic standpoint. Furthermore, you should be able to sell marketing programs at the Manager and Director level.

What We Offer

We offer a competitive salary range of $68,000.AIR MILES' total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. We also provide health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

AIR MILES is committed to creating a workplace that is inclusive and equitable. We believe that diversity is not only a strength but a competitive advantage for our company, and we strive to build a culture that enables us to perform, innovate, and be ourselves.

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