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Mobile Marketing Strategy Director
1 month ago
About the Role
We are seeking an experienced Performance Marketing Director to lead our mobile marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing strategic plans to achieve our marketing goals.
Key Responsibilities
- Analyze market trends, competitor activity, and audience insights to inform our marketing strategies.
- Manage the global marketing budget to ensure efficient resource allocation and optimal ROI.
- Partner with cross-functional teams to drive product awareness, user acquisition, and retention.
- Develop and execute go-to-market strategies for new mobile games and features.
- Collaborate with analytics teams to track performance metrics and optimize marketing strategies.
- Lead the development of marketing campaigns across multiple channels, including social media, email, and paid advertising.
- Manage and optimize the performance of marketing campaigns to achieve business objectives.
About You
We are looking for a highly skilled and experienced marketing professional with a proven track record of success in mobile marketing. The ideal candidate will have:
- 10+ years of experience in mobile marketing, with a focus on performance marketing.
- Proven ability to develop and execute strategic marketing plans that drive business growth.
- Strong analytical skills, with the ability to analyze data and make informed decisions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Experience working with large-scale marketing budgets and managing teams to achieve business objectives.
What We Offer
We offer a competitive salary range of $170,500 - $259,300 USD annually, depending on location. In addition to a base salary, we also offer a comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
Electronic Arts is a leading video game developer and publisher, dedicated to inspiring the world to play. We are committed to creating innovative and engaging experiences for gamers around the globe. Our company culture values diversity, inclusion, and collaboration, and we are proud to be an equal opportunity employer.
