Digital Media Strategist
3 weeks ago
As a key member of the Digital Marketing team at Equinix, you will have the opportunity to drive business growth through innovative paid media strategies.
The successful candidate will lead global media strategy and planning across various platforms, including paid search, social, display, and digital advertising to drive brand awareness, lead generation, and customer acquisition for both Enterprise and Mid-Market segments.
A competitive salary in the range of $153,000 to $273,000 per year, depending on location, is offered to attract top talent. The targeted pay range reflects the base pay only and does not include bonus, equity, or benefits.
Key Responsibilities- Develop and execute comprehensive paid media campaigns that align with business objectives.
- Drive acquisitions and upsell campaigns, optimizing across all stages of the user journey and delivering predictable, reliable ROI from marketing investment.
- Manage paid media budgets efficiently, ensuring optimal allocation of resources across channels and continuously optimizing campaigns for maximum ROI.
- Implement tracking and measurement systems to evaluate campaign effectiveness, providing regular reporting and insights to senior leadership on KPIs and campaign outcomes.
Requirements
- 12-15+ years of experience in managing paid media campaigns in B2B technology companies, with a strong background in paid search, social, and display advertising.
- 7-8 years of experience leading a team of media strategists and planners.
- Advanced analytical skills, proficiency with analytics tools, and ability to communicate complex performance data effectively to stakeholders.
About Equinix
Equinix is the world's digital infrastructure company, operating over 260 data centers across the globe. As a career at Equinix, you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions.
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