Digital Transformation Director, Healthcare Media

1 week ago


Old Toronto, Canada Klick Full time

About Klick Health

As a leading digital health agency, we're revolutionizing healthcare communication.

Job Overview

We're seeking an experienced Digital Transformation Director to lead our media strategy team. As a key player in our mission to transform healthcare communication, you'll drive the development and execution of integrated media strategies that resonate with both healthcare providers and patients.

Your expertise in cross-channel media planning, including digital, TV, social, and programmatic, will be vital in shaping our go-to-market strategies and ensuring successful delivery of our media solutions.

Responsibilities
  1. Develop and execute media strategies for HCP and patient segments, ensuring tailored and effective communication approaches.
  2. Manage the media pitch process from start to finish, collaborating with internal teams to create compelling client-focused narratives and strategies.
  3. Oversee cross-channel media planning and optimization efforts, providing strategic guidance and ensuring alignment with client objectives.
  4. Collaborate closely with media planning, research, and analytics teams to shape and refine media strategies driving measurable results.
  5. Mentor and develop junior members of the media team, enhancing their skills in strategy, storytelling, and business acumen.
  6. Contribute to new business development efforts by leading strategic planning and participating in pitch presentations.
Requirements
  • 8-12 years of experience in media strategy, with a proven track record of success in healthcare or pharmaceutical marketing.
  • Strong understanding of HCP and patient media strategies, including segmentation, targeting, and measurement.
  • Experience leading the media pitch process and developing compelling data-driven narratives.
  • Expertise in cross-channel media planning, including digital, TV, social, and programmatic.
  • Familiarity with the latest digital media technologies and a passion for leveraging them to drive healthcare communication forward.

Salary Range: $150,000 - $200,000 per year



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