Digital Strategy Director

5 days ago

Old Toronto, Canada Weber Shandwick, Inc. Full time

Weber Shandwick, Inc. is a globally leading agency that has been recognized as PRovoke Media's Canadian Agency of the Year and IABC Canadian Large Agency of the Year. We're seeking a highly skilled Digital Strategy Director to join our Integrated Media team in Toronto.

This role will lead breakthrough work across several major accounts while driving growth and inspiring digital innovation across the agency. The ideal candidate is an experienced leader who is passionate about social media and working with influencers and creators.

As a key leadership position, this person will lead Social & Influencer Strategy for Canada, developing innovative and integrated social and/or influencer campaigns that drive trackable and meaningful results. They will serve as the primary Canadian social and influencer lead for major global brands, leading the development of innovative social/digital initiatives from briefing to execution.

The salary range for this position is estimated to be between $120,000 and $180,000 per year, depending on experience and qualifications. This is a high-performing role that requires expert-level proficiency in social media platforms, inherent curiosity about emerging communities, and a willingness to experiment with cutting-edge platforms and techniques.

We are looking for someone who wants to put their strategic skills to work driving engagement for great brands, is highly collaborative, and willing to grow and lead a team doing bold new things. Responsibilities include:

  • Developing deep understanding of clients' businesses and target audiences, and leading the creation and execution of innovative and integrated social and/or influencer campaigns.
  • Serving as primary Canadian social and influencer lead for major global brands, leading development of innovative social/digital initiatives from briefing to execution.
  • Staying at forefront of technology trends, new applications, and emerging platforms to champion social and digital innovation.
  • Providing expert counsel to clients and colleagues on social/digital/influencer trends, issues, and best practices.
  • Working closely with Insights team to advance social listening and analytics offering.
  • Socializing and promoting social and influencer capabilities to drive organic and new business growth.

The successful candidate will have a thorough command of the social media and digital world, sophisticated client service, and digital communications skills. They will also have established relationships with social platforms, partners, influencers, and talent agencies, and outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients.

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