Digital Experience Specialist

4 weeks ago


Toronto, Ontario, Canada Fidelity Investments Full time

About the Role:

Fidelity Investments is seeking a Digital Experience Specialist to join our team in Canada. As a key member of our Digital Experience team, you will be responsible for designing, developing, and implementing our digital marketing strategy to increase engagement across all approved digital channels.

Key Responsibilities:

  • Develop and maintain documentation regarding job processes, system functionality, and emergency/backup procedures.
  • Utilize the CMS to its full potential to create innovative digital experiences.
  • Support Marketing, Sales, and other partners for Vidyard video use, rolling out platform enhancements, troubleshooting, providing reporting, tutorials, and best practices.
  • Perform competitive analysis, provide wireframes, and make user journey and content flow recommendations for campaigns.
  • Provide in-flight optimization and post-campaign reporting, using data analytics to understand user behavior and content performance for active and future campaigns and product launches.

Requirements:

  • Completion of a two-year post-secondary program with a Marketing, UX, or technology focus or equivalent experience.
  • 2+ years of hands-on experience with content management systems is required.
  • Experience in Digital Marketing and/or enterprise-level website operations and administration.
  • Experience with Adobe Experience Manager and/or web standards and technologies (i.e., HTML5, Java, CSS, video, and image formats) is an asset.
  • Experience with analytics tools (Adobe Analytics, Google Analytics, Decibel Insights) is an asset.
  • Experience with Vidyard is an asset.
  • SEO knowledge is an asset.
  • AEM or content management experience is an asset.


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