Digital Experience Specialist
4 weeks ago
About the Role:
Fidelity Investments is seeking a Digital Experience Specialist to join our team in Canada. As a key member of our Digital Experience team, you will be responsible for designing, developing, and implementing our digital marketing strategy to increase engagement across all approved digital channels.
Key Responsibilities:
- Develop and maintain documentation regarding job processes, system functionality, and emergency/backup procedures.
- Utilize the CMS to its full potential to create innovative digital experiences.
- Support Marketing, Sales, and other partners for Vidyard video use, rolling out platform enhancements, troubleshooting, providing reporting, tutorials, and best practices.
- Perform competitive analysis, provide wireframes, and make user journey and content flow recommendations for campaigns.
- Provide in-flight optimization and post-campaign reporting, using data analytics to understand user behavior and content performance for active and future campaigns and product launches.
Requirements:
- Completion of a two-year post-secondary program with a Marketing, UX, or technology focus or equivalent experience.
- 2+ years of hands-on experience with content management systems is required.
- Experience in Digital Marketing and/or enterprise-level website operations and administration.
- Experience with Adobe Experience Manager and/or web standards and technologies (i.e., HTML5, Java, CSS, video, and image formats) is an asset.
- Experience with analytics tools (Adobe Analytics, Google Analytics, Decibel Insights) is an asset.
- Experience with Vidyard is an asset.
- SEO knowledge is an asset.
- AEM or content management experience is an asset.
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