Digital Experience Expert
2 weeks ago
About the Role:
Fidelity Investments is a world leader in mutual funds and ETF management. We are seeking a Digital Experience Specialist to join our team and contribute to the success of our digital marketing strategy.
Key Responsibilities:
- Responsible for daily web content publishing via a CMS, ensuring timely completion and compliance with AODA web accessibility guidelines.
- Develop and maintain documentation regarding job processes, system functionality, and emergency procedures.
- Utilize the CMS to create innovative digital experiences and support Marketing, Sales, and partners for Vidyard video use.
- Perform competitive analysis, provide wireframes, and make user journey recommendations for campaigns.
- Provide in-flight optimization and post-campaign reporting, using data analytics to understand user behavior and content performance.
- Ensure content adherence to compliance guidelines and notify content owners of potential infringements.
- Maintain digital platforms, perform disaster recovery testing, and liaise with Information Security for system maintenance.
Requirements:
- Completion of a two-year post-secondary program with a Marketing, UX, or technology focus or equivalent experience.
- 2+ years of hands-on experience with content management systems.
- Experience in Digital Marketing and/or enterprise-level website operations and administration.
- Experience with Adobe Experience Manager and/or web standards and technologies is an asset.
- SEO knowledge is an asset.
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