Digital Experience Expert

2 weeks ago


Toronto, Ontario, Canada Fidelity Investments Full time

About the Role:

Fidelity Investments is a world leader in mutual funds and ETF management. We are seeking a Digital Experience Specialist to join our team and contribute to the success of our digital marketing strategy.

Key Responsibilities:

  • Responsible for daily web content publishing via a CMS, ensuring timely completion and compliance with AODA web accessibility guidelines.
  • Develop and maintain documentation regarding job processes, system functionality, and emergency procedures.
  • Utilize the CMS to create innovative digital experiences and support Marketing, Sales, and partners for Vidyard video use.
  • Perform competitive analysis, provide wireframes, and make user journey recommendations for campaigns.
  • Provide in-flight optimization and post-campaign reporting, using data analytics to understand user behavior and content performance.
  • Ensure content adherence to compliance guidelines and notify content owners of potential infringements.
  • Maintain digital platforms, perform disaster recovery testing, and liaise with Information Security for system maintenance.

Requirements:

  • Completion of a two-year post-secondary program with a Marketing, UX, or technology focus or equivalent experience.
  • 2+ years of hands-on experience with content management systems.
  • Experience in Digital Marketing and/or enterprise-level website operations and administration.
  • Experience with Adobe Experience Manager and/or web standards and technologies is an asset.
  • SEO knowledge is an asset.


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