Strategy Director
7 days ago
We are a leading personalization agency and CRM consultancy, recognized as one of Canada's top growing companies and one of the world's fastest growing agencies. Our mission is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients.
About the Strategy Director RoleWe are seeking a Strategy Director to join our team, reporting to the Chief Strategy Officer and working closely with our cross-functional teams. As a Strategy Director, you will use your strategic skills, data know-how and CRM expertise to uncover new and better ways for our diverse portfolio of clients to connect with and delight their customers across 1:1 and CRM initiatives and lifecycle programming.
Key Responsibilities:- Lead the intake of client briefs and creation of requested strategy deliverables for a portfolio of clients
- Facilitate discovery and lead stakeholder interviews as required to clarify business objectives and determine the scope of the opportunity
- Translate business and marketing objectives into KPI frameworks capable of evaluating performance with precision
- Employ a range of second and third-party research tools and tactics to discover or bolster customer insights and opportunities
- Synthesize and develop strategic recommendations to build, optimize or extend our clients' 1:1 marketing ecosystems
- Lead 1:1 journey design (user flows), translating content, data and personalization strategies into an experience blueprint that can then be picked up by a technologist or solution consultant for build
- Confidently prepare presentations and materials which articulate William Thomas Digital's client solutions and strategies
- 7-9+ years developing 1:1 strategies with a CX or human-first focus, and proven results
- Proven experience driving Email Marketing, Digital Messaging or CRM programs and initiatives, preferably through leading marketing automation platforms (e.g. SFMC)
- Experience using one or more analytics platforms such as Google Analytics or Adobe Analytics
- Experience analyzing data, with prior experience on Power BI, Tableau or Datorama preferred
- Strong communications skills- being able to create and effectively deliver clear and compelling strategy presentations
- A dynamic and supportive team environment
- Opportunities for professional growth and development
- A competitive compensation package
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Director of Strategic Initiatives
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Conception Bay South, Newfoundland and Labrador, Canada Williamthomasdigital Full timePosition Overview: William Thomas Digital is in search of a Director of Strategic Initiatives. This position is focused on crafting personalized strategies with a human-centric approach, while also overseeing Email Marketing, Digital Messaging, and CRM initiatives. The successful candidate will possess exceptional communication abilities and a background in...
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