Senior Social Media Strategist
4 weeks ago
About the Role
At Mount Royal University, we're seeking a highly skilled Senior Social Media Strategist to join our Marketing and Communications team. As a key member of our team, you will be responsible for shaping our online presence and driving engagement with students, faculty, and the global community.
Key Responsibilities
- Develop and implement a comprehensive social media strategy to increase the reach of institutional priorities.
- Oversee the day-to-day activities of institutional social media accounts, including content creation and curation.
- Provide leadership and guidance to social media administrators campus-wide to ensure adherence to best practices and brand guidelines.
- Research and evaluate emerging social media and digital communication tools to manage risk and enable day-to-day operations.
- Use data and analytics tools to measure social media performance and provide insights for continuous improvement.
Qualifications
- Bachelor degree in a related field or equivalent.
- 5-8 years of direct social media experience with a large, complex organization.
- Previous post-secondary experience is an asset.
- A highly organized self-starter with exceptional communication and interpersonal skills.
What We Offer
Mount Royal University offers a competitive total compensation package, including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days, and a free membership in our fully equipped recreation centre.
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