Senior Social Media Strategist

4 weeks ago


Calgary, Alberta, Canada Mount Royal University Full time

About the Role

At Mount Royal University, we're seeking a highly skilled Senior Social Media Strategist to join our Marketing and Communications team. As a key member of our team, you will be responsible for shaping our online presence and driving engagement with students, faculty, and the global community.

Key Responsibilities

  • Develop and implement a comprehensive social media strategy to increase the reach of institutional priorities.
  • Oversee the day-to-day activities of institutional social media accounts, including content creation and curation.
  • Provide leadership and guidance to social media administrators campus-wide to ensure adherence to best practices and brand guidelines.
  • Research and evaluate emerging social media and digital communication tools to manage risk and enable day-to-day operations.
  • Use data and analytics tools to measure social media performance and provide insights for continuous improvement.

Qualifications

  • Bachelor degree in a related field or equivalent.
  • 5-8 years of direct social media experience with a large, complex organization.
  • Previous post-secondary experience is an asset.
  • A highly organized self-starter with exceptional communication and interpersonal skills.

What We Offer

Mount Royal University offers a competitive total compensation package, including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days, and a free membership in our fully equipped recreation centre.



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