Digital Communications Strategist

3 weeks ago


Calgary, Alberta, Canada Mount Royal University Full time

About the Role

Mount Royal University is seeking a highly skilled Digital Communications Strategist to join its Marketing and Communications team. As a key member of the team, you will be responsible for shaping the university's online presence and driving engagement with students, faculty, and the global community.

Key Responsibilities

  • Develop and implement a comprehensive social media strategy to increase the university's online reach and profile.
  • Oversee the day-to-day activities of the institutional social media accounts, including content creation and curation.
  • Provide leadership and guidance to social media administrators campus-wide to ensure adherence to best practices and brand guidelines.
  • Collaborate with cross-functional teams to develop and implement social media campaigns that support institutional priorities.
  • Monitor and analyze social media performance using data and analytics tools to inform future strategy and content creation.

Qualifications

  • Bachelor's degree in a related field or equivalent.
  • 5-8 years of direct social media experience with a large, complex organization.
  • Previous post-secondary experience is an asset.
  • Exceptional communication and storytelling skills, with the ability to adapt writing style for various purposes.
  • Well-rounded experience in communications, issues management, and emergency response, and reputation management.

What We Offer

Mount Royal University offers a competitive total compensation package, including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days, and a free membership in our fully equipped recreation centre.

Our campus offers a range of wellness services, including physiotherapists and massage therapists, as well as a variety of recreational activities and certifications for students, employees, and the public.



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