Social Media Advisor
1 day ago
Every WestJet journey has the potential to enrich lives; a career with us is no exception.
WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.
Join us where your story takes off.
This is a hybrid work position in Calgary, Alberta, and requires in-person collaboration at the WestJet Campus (22 Aerial Place NE) 3 days per week. This provides flexibility for the remaining 40% of the work week. This hybrid work plan allows for critically important learning, collaboration, and networking with our colleagues. Specific days in the office are agreed upon by the team.
Do you live and breathe social media and enjoy having a critical vision about it? Are you passionate about travel and inspiring others to explore the world? WestJet is currently recruiting on our award-winning Social Media team.
As a Social Media Advisor, you would be responsible for executing WestJet's social media strategy, while collaborating with WestJet stakeholders to build and deploy to our organic social channels and ensuring a consistent brand voice.
You would continue to build WestJet's presence on social media to drive positive sentiment towards the brand along with supporting stakeholder initiatives that can drive positive impact on revenue.
Responsibilities:
- Work alongside other social media team members to develop and build content in support of our channels, the communications teams' objectives, and key stakeholders.
- Manage monthly content calendar for our social media channels while ensuring regular reporting.
- Analyse and report on social media performance, while identifying opportunities for improvement.
- Collaborate with Social Media Manager to develop processes around WestJet's influencer and ambassador program and strategy, which includes strategic planning, contract negotiation, and execution, itinerary planning, hosting, and identifying opportunities for integration within stakeholder campaigns.
- Collaborate with Social Media Manager in developing, including the identification, planning, and execution of employee engagement opportunities across our owned channels;
- Meet with other stakeholders to advise on social media content strategy and application.
- Provide support to coordinators as needed in stakeholder management.
Requirements & Experience:
- Years of social media experience in various capacities, including reporting, communication, and brand marketing for or in support of a medium – large-sized organization.
- College or university level of studies.
- Understanding of paid media (asset).
- Strong understanding of social media platforms, including but not limited to Facebook/Instagram, TikTok, LinkedIn, X, Threads, Pinterest.
- Must have social media presence.
- Ability to communicate clearly and efficiently and with a strong understanding of how to write for social media.
- Ability to analyse social reporting, understanding of key metrics, and how to relay them to stakeholders.
- Ability to travel and work some weekends (having a valid passport and being eligible to travel anywhere WestJet flies into mandatory).
- Ability to manage multiple projects and facilitate meetings as needed.
- Good critical thinking skill and solution-oriented.
The benefits of being a WestJetter:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:
- A fun and friendly culture with colleagues who work together to win.
- Travel privileges for you and your family, effective from your start date.
- Savings and Benefit programs that are flexible to meet your specific needs.
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