Associate Director of Marketing

3 weeks ago

Old Toronto, Ontario, Canada Borealedu Full time
Transforming Education through Marketing

Borealedu is a pioneering EdTech company reimagining access to Canadian education. We empower post-secondary institutions to develop innovative distance, hybrid, and online education programs, catering to the evolving needs of professionals in a rapidly digitizing workplace.

We're seeking an Associate Director of Marketing to spearhead our marketing efforts, driving growth and success in 2024 and beyond. This role will shape our marketing strategy, leveraging data-driven insights to create a positive impact on student growth and success.

The Opportunity

As our Associate Director of Marketing, you will:

  • Develop and implement comprehensive marketing plans to raise awareness, increase brand profile, and drive student enrollment across our portfolio of programs.
  • Lead the creation and execution of marketing automation strategies, leveraging data to inform recruitment and retention efforts.
  • Oversee the development of compelling marketing materials, including digital advertising campaigns, brochures, presentations, and website content.
  • Manage a significant direct marketing budget, tracking campaign performance metrics and sharing regular updates.
  • Conduct market research and stay updated on industry trends to identify new opportunities and improve marketing strategies.
  • Nurture relationships with key external partners and vendors to ensure successful delivery of marketing initiatives.

We're looking for someone with:

  • Proven experience in marketing, preferably in the higher education industry.
  • A track record of developing and implementing successful marketing strategies with significant budgets.
  • Familiarity with marketing analytics and experience with data-driven decision making.
  • Strong understanding of digital marketing tools, including Pardot, Salesforce Marketing Cloud, and Google Analytics.
  • Ability to think creatively and strategically, adapting to changing priorities.
  • Excellent written and verbal communication skills, with experience in client-facing roles and motivating internal teams.
  • Legal authorization to work in Canada.
Additional Information

Borealedu offers a remote-first work environment, with flexible work arrangements and regular team-wide offsites. We provide a comprehensive benefits package, tuition reimbursement, and opportunities for growth and development.

We're committed to inclusivity and accessibility throughout the recruitment process. If you have any requirements, please let us know. We welcome applications from diverse candidates and encourage you to share your pronouns with us.

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