Content Marketing Manager, Product Strategy

4 weeks ago


Toronto, Ontario, Canada Mediabistro Full time
Product Content Marketing Specialist

We are seeking a highly skilled Product Content Marketing Specialist to join our team. As a key member of our product marketing team, you will be responsible for developing and executing a content strategy that showcases the value and benefits of our product to customers and prospects.

Main Responsibilities:

  • Develop and execute a content strategy that aligns with our product marketing goals
  • Craft compelling narratives that highlight the value and benefits of our product
  • Collaborate with the product marketing team to build and maintain a content calendar
  • Develop and produce content to support sales efforts, including product one-pagers, email templates, and in-app announcements
  • Gather and incorporate customer feedback and testimonials to enhance content relevance and impact
  • Support other members of the content and marketing team with product-related content insights and editing
  • Work closely with growth, sales, product, and customer success teams to ensure content aligns with business goals and customer needs

Requirements:

  • 4+ years of combined experience in content marketing management
  • Strong writing and editing skills with a natural ability to create compelling and optimized product content
  • Passion for product content marketing and proven experience creating impactful content that supports product launches and drives business outcomes
  • Experience using data/analytics to measure the impact of content and adjust strategies and tactics to drive greater business impact
  • Strong project management skills with a proven ability to organize and prioritize tasks that maximize impact

What We Offer:

  • Competitive salary and meaningful equity
  • Comprehensive health benefits
  • Flexible vacation and time off
  • Parental leave with top-up
  • Hybrid work environment
  • Dog-friendly space
  • Personal and professional growth opportunities

We are an equal-opportunity employer and welcome people of diverse backgrounds, perspectives, and skills. If you require accommodations during the interview process, please email your contact and we will work with you to meet your needs.



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