Content Marketing Strategist

7 days ago

Toronto, Ontario, Canada Rokt Full time
About the Role

We are seeking a highly skilled Content Marketing Manager to join our team at Rokt. This role will be responsible for creating audience-focused strategies for the creation and distribution of content across our key marketing channels.

The ideal candidate will have 5+ years of experience in B2B content marketing, including content strategy, planning, creation, and measurement. They will be a strong writer, exceptional storyteller, and idea-generator, with the ability to think critically and analytically.

The Content Marketing Manager will work closely with our Head of Marketing to develop and execute comprehensive content strategies that drive brand trust, category growth, and demand creation. They will be responsible for producing multiple content types, including longform/editorial, thought leadership, social, video, and more.

Key responsibilities of this role include:

  • Translating our brand strategy into a cohesive content approach
  • Creating a strategic framework for all of Rokt's marketing content
  • Producing and distributing compelling thought leadership content
  • Building and documenting processes to build a consistent, repeatable content engine
  • Measuring, analyzing, and reporting on key performance metrics
  • Allocating resources and managing deadlines to ensure marketing campaigns are executed on time and within budget
About You

To be successful in this role, you will have:

  • 5+ years of B2B content marketing experience
  • Strong writing and storytelling skills
  • Exceptional project management skills and attention to detail
  • An analytical mindset and the ability to use data and analysis to drive decisions
  • Experience managing multiple projects and campaigns simultaneously
  • Results-oriented thinking and a bias for action
About Rokt

Rokt is a hyper-growth Shopify ecommerce leader that enables SMB companies to unlock value by making each transaction relevant at the moment that matters most. We are a mission-driven community of curious explorers who are passionate about building a disruptive business together. We value transparency, diversity, and smart humble people who enjoy building a fantastic and inclusive culture.

We offer a range of benefits, including a competitive salary, employee equity plan grant, and world-class benefits. We also offer opportunities for professional growth and development, including an annual $5000 training allowance and access to best-in-class technology and market-leading innovation in AI and ML.

If you are a motivated and creative individual who is passionate about content marketing and wants to join a fast-paced and fast-growing startup, please apply for this role.

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