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Content Marketing Strategist

1 month ago

Toronto, Ontario, Canada moomoo Full time

At Moomoo Canada, we're seeking a talented Content Marketing Manager to elevate our brand presence and engage our audience. As a key member of our marketing and product team, you'll develop and execute content strategies that resonate with our target audience and drive our marketing objectives.

Key Responsibilities
  • Content Strategy Development: Create comprehensive marketing strategies to enhance brand visibility, drive user engagement, and support business growth.
  • Content Creation: Write high-quality financial content, including articles, social media posts, news updates, and video scripts for various channels.
  • Video Content Creation: Lead the production of compelling video content, including promotional videos, financial-focused insights, educational content, and social media clips.
  • Analysis of Video Content Performance: Track, analyze, and report on key metrics related to video performance.
  • Collaboration: Work cross-functionally with business stakeholders and collaboratively with our design, product, business, and marketing teams to create cohesive and impactful content.
  • Market Research: Stay updated on financial markets, industry trends, competitor activities, and market needs to inform content strategies.

Requirements

  • Bachelor's degree in Marketing, Communications, Media Production, Journalism, or a related field.
  • Minimum of 5 years of experience in content marketing, with a strong focus on video content, particularly in the fintech or finance industry.
  • Excellent written and verbal communication skills, with the ability to craft clear and persuasive messages.
  • Ability to work independently and manage multiple projects in a fast-paced environment.
  • Strong strategic planning and problem-solving skills, with the ability to communicate effectively with internal and external parties.
  • Bilingualism (English, Chinese, and French) is a plus.
  • Creative, detail-oriented, and proactive in staying ahead of industry trends.

Moomoo Financial Canada is committed to fostering an inclusive, accessible, and equitable work environment for all our employees. We welcome applications from candidates of all backgrounds.