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Content Marketing Strategist

1 month ago

Old Toronto, Ontario, Canada Relayfi Full time
Content Marketing Lead

Relay is revolutionizing the way small businesses manage their finances. As our Content Marketing Lead, you will be responsible for developing and executing a comprehensive content strategy that drives awareness, captures high-quality leads, and fuels our bottom-of-funnel growth.

Key Responsibilities:
  • Own Relay's content vision and strategy to position us as the leading business banking solution for U.S.-based small businesses.
  • Lead a team of content managers in creating impactful content that drives meaningful growth in registrations and approvals, high-quality lead capture, product utilization, and increased brand awareness.
  • Execute on mission-critical content projects that directly impact Relay's company strategy and goals.
  • Develop and optimize systems and processes for consistently creating valuable, high-quality content across various platforms.
  • Measure, analyze, and report on the impact of Relay's content and use insights to shape strategy and make optimizations.
  • Determine content and campaign-related KPIs and craft requirements for data reporting.
  • Continuously maintain content quality, integrity, and consistency across all marketing channels and touchpoints.
  • Manage and coordinate external resources to ensure timely delivery of high-quality content.
  • Conduct ongoing research and customer interviews to inform industry-leading opportunities.
  • Stay up-to-date on competitor content and industry trends to support high-quality output.
  • Upskill team members across the organization on the value of content and be a trusted source of brand expertise and competitor insights.
Requirements:
  • 6+ years of content marketing experience.
  • Developed and led content teams that drive measurable, impactful bottom-line growth.
  • Creative storyteller with a passion for high-quality content.
  • Analytical with the ability to use data to measure the impact of content work.
  • Incredibly organized with proven experience managing cross-functional initiatives.
  • Builder, problem-solver, and cross-functional partner who is energized by making quality work happen in a fast-paced environment.
  • Adaptable and able to handle change and uncertainty.
  • Cares deeply about small businesses and their owners/operators.
What We Offer:
  • Competitive salary and meaningful equity.
  • Comprehensive health benefits.
  • Flexible vacation and time off.
  • Parental leave with top-up.
  • Hybrid work environment.
  • Dog-friendly space.
  • Personal and professional growth opportunities.
  • Top-tier equipment.
  • Social connection and celebration of wins.

We're driving real change for small business owners, powered by remarkable people. At Relay, you'll find the confidence to take chances, trust to take initiative, and the support you need to build a career you love.