Director of Digital Growth Initiatives

3 weeks ago


Richmond, British Columbia, Canada Sage City Full time

We're looking for a seasoned Senior Performance Marketing Manager to join our Sage City team in Canada. As the head of performance marketing for our North American SIAP segment, you'll drive data-driven marketing campaigns that fuel pipeline growth and revenue across the US and Canada.

This is an exciting opportunity to lead integrated demand generation strategies, leveraging account-based marketing (ABM), email, events, third-party associations, webinars, and digital platforms to drive qualified leads and sales opportunities.

In this role, you'll collaborate closely with the sales team and product marketing and partner marketing to align on target accounts, messaging, and lead follow-up.

You'll analyze and report on campaign performance, leveraging data-driven insights to optimize results and manage the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).

As a key member of our team, you'll be responsible for managing the demand generation budget and allocating resources effectively to maximize ROI.

The ideal candidate will have 5 years of B2B full-funnel performance/demand generation/growth marketing experience, with a proven track record in demand generation, lead nurturing, and marketing automation.

You should have strong analytical skills, experience with data analysis tools, and a solid grasp of marketing metrics and KPIs.

We offer a competitive estimated salary range of $115,000 - $145,000 per year, based on location and experience.

We provide a comprehensive benefits package, including 100% paid premiums for health, dental, and vision coverage, as well as 35 days paid time off.

At Sage City, we value innovation, boldness, and effectiveness. We're committed to providing a working environment that supports work-life balance and community volunteering.

We're looking for someone who is adaptable, influential, and proactive, with the ability to stay up-to-date with industry best practices and emerging trends in demand generation and digital marketing.



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