Marketing Director, Retail and E-commerce

7 days ago

Richmond, British Columbia, Canada Trail Appliances Full time

At Trail Appliances, we're looking for a seasoned marketing professional to join our senior leadership team as the Senior Director, Brand and Marketing. This role offers an exciting opportunity to drive brand growth across B2C and B2B segments, leveraging your expertise in omnichannel retail, online marketing, and brand strategy.

About the Role

The ideal candidate will bring over 10 years of experience in senior marketing roles, with a strong background in retail brick-and-mortar and ecommerce environments. You'll be responsible for developing and executing comprehensive marketing strategies across three distinct divisions, ensuring cohesive brand messaging, market penetration, and alignment with overall business objectives.

Key Responsibilities
  • Team Management: Provide vision, direction, and guidance to the marketing team, fostering a collaborative and innovative work environment.
  • Marketing Strategy: Develop and execute marketing strategies that enhance our market presence, create customer engagement, and drive growth.
  • Brand Management: Act as the custodian of the brand, shaping and maintaining the company's overarching identity, values, and perception.
  • Online Marketing: Craft the digital marketing roadmap and implement strategies that amplify the unique value proposition of our products and services.
  • Retail Experience: Elevate the customer experience through targeted marketing initiatives and immersive in-store activations.
  • Leadership: Contribute to overall business strategy and decision-making, ensuring all marketing practices comply with Canadian Competition Bureau guidelines and PIPEDA regulations.
Requirements
  • 10+ years of experience in senior marketing roles, with a strong background in retail brick-and-mortar and ecommerce environments.
  • Proven ability to lead and inspire a diverse marketing team, fostering a collaborative and innovative work environment.
  • In-depth knowledge of omnichannel marketing, digital marketing, and data-driven consumer insights.
  • Strong strategic and operational skills with a hands-on approach to driving marketing initiatives.
What We Offer
  • Showroom environment
  • Paid time off
  • Generous employee discounts
  • Employee Recognition Program
  • Extended health care and dental coverage
  • Gym membership discount
  • Professional Development Programs
  • Career Progression
  • Company events

We offer a competitive salary range between $160,000 and $240,000 per year, depending on experience.

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