Digital Marketing Director
5 days ago
About Us: Dynamix Agitators Inc. is a pioneering engineering solutions company that specializes in delivering cutting-edge products and innovative services. We are seeking an exceptional Digital Marketing Director to lead our brand's digital transformation and drive business growth.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy to enhance our online presence, drive traffic, and boost sales
- Lead a high-performing marketing team, fostering a culture of innovation and collaboration aligned with our business objectives
- Integrate AI technologies into our digital marketing strategies, leveraging AI-driven insights to optimize SEO, PPC, and SEM efforts for maximum efficiency and effectiveness
- Identify and manage top-tier external resources for SEO and PPC projects, ensuring we collaborate with the best talent and tools available in the market
- Oversee the execution of marketing initiatives, ensuring timely delivery and quality across all campaigns, while effectively managing budgets and resources
- Create and implement robust SEO strategies, focusing on keyword management, on-page optimization, and backlink acquisition
- Direct daily optimization of Google Ads and other PPC campaigns to maximize ROI, drive qualified traffic, and enhance overall search visibility
- Supervise the development of engaging content for our blog, newsletters, and social media platforms, ensuring alignment with SEO and marketing goals
Requirements:
- Bachelor's degree in marketing, business, or a related field
- ~5+ years of experience in online marketing, with a strong focus on SEO, PPC, and team management
- Proven ability to effectively outsource and manage relationships with external vendors and agencies
- Strong project management skills with a track record of delivering successful marketing initiatives on time and within budget
- Understanding of AI applications in marketing, with a passion for leveraging technology to enhance strategies and outcomes
- Expertise in SEO tools (e.g., Google Analytics, SEMrush, Moz) and digital marketing platforms
- Excellent analytical skills with a data-driven mindset, complemented by strong communication and interpersonal skills
Salary: $120,000 - $180,000 per year, depending on experience
Benefits:
- Flexible work environment with a healthy work-life balance
- Ongoing training and professional development opportunities
- A dynamic and supportive team environment
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