Brand and Digital Marketing Director
6 days ago
Trail Appliances is a leading independent appliance retailer in Western Canada, with over 500 employees and 10 showrooms across British Columbia. We're seeking a Senior Director - Brand and Digital Marketing to join our senior leadership team.
About the RoleThis is an exceptional opportunity for a seasoned marketing professional to lead our brand and digital marketing efforts. As Senior Director, you will be responsible for developing and executing comprehensive marketing strategies across our B2C and B2B divisions, driving customer acquisition and retention through omnichannel retail approaches.
You will work closely with our CEO and President to align marketing initiatives with overall business goals and objectives. Your expertise in omni-channel marketing, digital marketing, and data-driven consumer insights will be instrumental in shaping our brand identity, values, and perception.
Main Responsibilities- Develop and execute marketing strategies to drive customer engagement, growth, and retention
- Lead a high-performing marketing team, fostering a collaborative and innovative work environment
- Manage our brand reputation, ensuring consistency and integrity across all channels
- Craft digital marketing roadmaps, implementing strategies that enhance our market presence and drive growth
- Work in partnership with our eCommerce team to drive seamless omnichannel retail experiences
- Oversee corporate communications, media relations, and crisis communications
- Act as a key member of our senior leadership team, contributing to overall business strategy and decision-making
- 10+ years of experience in senior marketing roles, with a strong background in retail brick-and-mortar and ecommerce environments
- Proven ability to lead and inspire a diverse marketing team
- In-depth knowledge of omni-channel marketing, digital marketing, and data-driven consumer insights
- Strong strategic and operational skills, with a hands-on approach to driving marketing initiatives
- Excellent communication and project management skills
- Proven experience in brand reputation management, with a track record of successfully managing and enhancing brand perception
- Bachelor's degree in Marketing, Business Administration, or a related field
We offer a range of benefits, including paid time off, generous employee discounts, extended health care and dental coverage, and career progression opportunities. Our salary range for this role is between $160,000 and $240,000 per year.
As a leader in the appliance retail industry, we're committed to delivering exceptional customer experiences and inspiring possibilities at home. If you're passionate about marketing and are looking for a challenging and rewarding role, please consider joining our team.
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