Strategic Marketing Director – Digital Transformation

4 days ago

Richmond, British Columbia, Canada Dynamix Agitators Inc. Full time
About Us

Dynamix Agitators Inc. is a leading manufacturer and engineering solutions provider dedicated to delivering high-quality products and innovative solutions.

Job Overview

We are seeking an experienced Strategic Marketing Director to lead our digital transformation efforts and drive marketing success.

Key Responsibilities:
  • Team Leadership: Inspire and manage a high-performing marketing team, fostering a culture of innovation aligned with business objectives.
  • AI Integration: Lead the integration of AI technologies into our marketing strategies, utilizing AI-driven insights to optimize SEO, PPC, and SEM efforts for maximum efficiency and effectiveness.
  • Outsourcing Excellence: Identify and manage top-tier external resources for SEO and PPC projects, ensuring collaboration with the best talent and tools available in the market.
  • Project Management: Oversee the execution of marketing initiatives, ensuring timely delivery and quality across all campaigns, while effectively managing budgets and resources.
  • SEO Strategy Development: Create and implement robust SEO strategies, focusing on keyword management, on-page optimization, and backlink acquisition.
  • PPC and SEM Management: Direct daily optimization of Google Ads and other PPC campaigns to maximize ROI, drive qualified traffic, and enhance overall search visibility.
  • Content Management: Supervise the development of engaging content for our blog, newsletters, and social media platforms, ensuring alignment with SEO and marketing goals.
  • Business Development Support: Collaborate with cross-functional teams to support overall business development initiatives and strengthen our market presence.
Qualifications and Requirements

To be successful in this role, you will need:

  • A Bachelor's degree in marketing, Business, or a related field.
  • 5+ years of experience in online marketing, with a strong focus on SEO, PPC, and team management.
  • Proven ability to effectively outsource and manage relationships with external vendors and agencies.
  • Strong project management skills with a track record of delivering successful marketing initiatives on time and within budget.
  • Understanding of AI applications in marketing, with a passion for leveraging technology to enhance strategies and outcomes.
  • Expertise in SEO tools (e.g., Google Analytics, SEMrush, Moz) and digital marketing platforms.
  • Excellent analytical skills with a data-driven mindset, complemented by strong communication and interpersonal skills.
  • Proven experience in reporting on KPIs.
What We Offer

We offer a competitive salary range of $120,000 - $180,000 per year, along with opportunities for professional growth and development, a flexible work environment, and a collaborative work atmosphere.

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