Strategic Media Director

1 day ago


Toronto, Ontario, Canada PHD Full time
About PHD

With 40 years of Canadian history, PHD Canada brings a wealth of expertise to the table. As part of a global network, we offer a unique blend of international strength and local insight, allowing us to deliver tailored solutions for our clients.

We pride ourselves on being a culture of thought leaders, creativity, and innovation. Our people are passionate about making a difference, striving to be the most strategic and creative media agency in a data-driven world. This ambition has earned us numerous accolades and industry recognition, making PHD a rewarding place to work.

Job Description

The Planning Associate Director will lead the Integrated PHD team by delivering exceptional client satisfaction through the development and execution of strategic, competitive, and creative media plans. With intimate knowledge of the client's business and the media landscape, this role will drive results and exceed client KPIs.

This position requires a leader who can mentor and supervise direct reports, elevating the team's performance through positive engagement with client teams, agency partners, media partners, and field experts. The ideal candidate will have a strong analytical mindset, leveraging multiple data points and facts to develop defendable opinions and perspectives.

Key Responsibilities:

  • Lead the Integrated PHD team to deliver superior client satisfaction through strategic media plans
  • Mentor and supervise direct reports to elevate team performance
  • Develop and execute defendable media plans rooted in insights and data-driven executions
  • Ensure the team incorporates measurement and campaign optimization for ultimate performance
  • Leverage the team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership, and critical thinking
  • BUILD AND MAINTAIN EFFECTIVE WORKING RELATIONSHIPS WITH APPROPRIATE BUSINESS LEADERS TO CONTINUOUSLY GROW THE ACCOUNT
Requirements

To succeed in this role, you will need:

  • A University/College education in marketing, communication, or a related field
  • At least 8+ years of experience in media or related fields
  • Bilingualism is an asset but not required
  • Working knowledge of digital and traditional media ecosystem
  • Knowledge of Industry Tools/Resources as an asset (BBM, Google Analytics, Adwords, etc.)
  • Working knowledge of Excel and Microsoft Office Software
Estimated Salary Range

$120,000 - $150,000 per year, depending on experience and qualifications



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