Digital Marketing Automation Professional

2 weeks ago

Toronto, Ontario, Canada Sun Life Full time

Company Overview:

Sun Life is a leading financial services company that helps clients and employees achieve lifetime financial security and live healthier lives.

Salary: $85,000 - $110,000 per year

Job Description:

The Campaign Automation Specialist plays a key role in driving digital marketing success at Sun Life. As a passionate and eager professional, you will utilize data and technology to solve problems, work collaboratively with partners across the organization, and leverage your knowledge of marketing automation platforms in a consultative nature during design and execution.

Key Responsibilities:

  • Plan, set up, and execute digital campaigns in accordance with the strategy and objectives of campaign stakeholders
  • Work in partnership with internal and external stakeholders to leverage personas, customer journeys, and data strategies to develop and implement marketing automation programs
  • Gather, document, and help form business requirements, key performance indicators, and other functional and technical requirements
  • Create high-quality client experiences through the use of digital channels, interactive journeys, and triggered engagements
  • Support stakeholders and third parties throughout the campaign implementation process
  • Interact frequently with stakeholders via phone, email, and/or in-person—including interaction with marketers, analysts, web developers, content, and creative designers
  • Design, structure, and map data sources for marketing solutions
  • Manage multiple campaigns simultaneously
  • Some technical writing, report analysis, and PowerPoint presentation creation
  • Understand measurement methodologies, why we need them, and when to use them (A/B testing, Test/Control etc.)
  • Identify process gaps, efficiencies, refinements, and establish new processes

Required Skills and Qualifications:

  • Bachelor's Degree in a field with a strong technical core such as Computer Science, Software Engineering, Business Analytics, Engineering Science, Statistics, Math, Business Commerce, or equivalent working experience
  • Solid technical foundation (databases (SQL), programming languages (JavaScript), APIs)
  • Strong understanding of HTML, CSS, and other web standards, technologies & protocols
  • Marketing Automation tool experience (Adobe Campaign, Unica, IBM Watson/Silverpop/Acoustic, Eloqua, Marketo, etc.)
  • Passion to learn about and work with cutting-edge technology in the industry
  • Exceptional organizational, presentation, and communication skills—both verbal and written
  • Extensive knowledge of Microsoft Office (PowerPoint, Excel, Visio, etc.)
  • Capacity to think critically, learn quickly, and adapt to a fast-paced work environment
  • Strong analytical skills and understanding of reporting development/requirements
  • Working knowledge of relational databases and database constructs

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