Digital Marketing Automation Strategist

2 weeks ago

Toronto, Ontario, Canada Mediabistro Full time
About Manulife

Manulife Financial Corporation is a leading international financial services provider. We help people make informed decisions and live better lives.

Salary Range

The estimated salary for this position is $99,625.00 CAD - $179,375.00 CAD, based on the location of Toronto, Ontario, and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.

Job Description

We are seeking an experienced Digital Marketing Automation Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing email deployments, automated campaigns, and working cross-functional teams to optimize marketing efforts and drive growth through digital channels.

This role involves building and executing customer journey strategies based on behavioral and data insights. You will design and execute stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns. Additionally, you will test and QA marketing automation programs to ensure flawless execution and continuous improvement.

As a Digital Marketing Automation Strategist, you will collaborate with MarTech teams to ensure smooth execution and optimization of marketing results. You will oversee the operation and management of marketing technology and automation systems, with a primary focus on Salesforce and other integrated platforms.

You will also design and execute email marketing experiments, including A/B and multivariate testing, to test hypotheses, learn from results, and iterate on approaches. Furthermore, you will maintain the contact database, including uploading lists, maintaining segmentation, and upholding data hygiene standards.

In this role, you will have the opportunity to generate and analyze insights to drive significant revenue growth and improve campaign performance. You will use data to inform strategic decisions and optimize marketing efforts. Additionally, you will measure, segment, and optimize lead nurturing workflows to enhance engagement, efficiency, and scalability.

Required Qualifications

To be successful in this role, you should have:

  • 5+ years of experience in marketing automation in the financial service, insurance, and other relevant industries;
  • a strong understanding of email marketing, lead nurturing, and customer segmentation;
  • excellent analytical skills with the ability to interpret data and make data-driven decisions;
  • proficiency in using marketing automation tools and CRM systems;
  • strong project management skills and attention to detail;
  • excellent written and verbal communication skills;
  • knowledge of HTML/CSS for email template customization (a plus);
  • familiarity with data privacy laws and regulations related to marketing.
Benefits

We offer eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. Additionally, we offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

Equal Opportunity Employer

At Manulife/John Hancock, we strive to attract, develop, and retain a workforce that is as diverse as the customers we serve. We are committed to fair recruitment, retention, advancement, and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

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