Digital Marketing Automation Strategist, Financial Services

6 days ago


Toronto, Ontario, Canada Mediabistro Full time
About the Role

We are seeking an experienced Digital Marketing Automation Strategist to join our team in Toronto, Ontario. As a key member of our marketing department, you will be responsible for developing and executing strategic plans to drive business growth through effective use of digital marketing automation tools.

Responsibilities
  • Design and execute customer journey strategies based on behavioral and data insights.
  • Build and execute stand-alone email deployments, trigger-based automated email journeys, and comprehensive automated campaigns.
  • Test and QA marketing automation programs to ensure flawless execution and continuous improvement.
  • Launch, optimize, and scale marketing campaigns across digital channels to drive growth.
  • Collaborate with MarTech teams to ensure smooth execution and optimization of marketing results.
  • Maintain the contact database, including uploading lists, maintaining segmentation, and upholding data hygiene standards.
  • Optimize email deliverability while working to minimize list decay and unsubscribes.
Requirements
  • 5+ years of experience in marketing automation in the financial service industry.
  • Strong understanding of email marketing, lead nurturing, and customer segmentation.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Proficient in using marketing automation tools and CRM systems.
  • Strong project management skills and attention to detail.
What We Offer

As a valued member of our team, you will receive a competitive salary range of $84,375 - $151,875 per year, depending on your location and relevant job-related factors. In addition to your base salary, you will also have the opportunity to participate in incentive programs and earn bonus compensation tied to business and individual performance.

We offer a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. Our generous paid time off program includes holidays, vacation, personal, and sick days, as well as statutory leaves of absence.



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