Digital Marketing Automation Specialist

1 week ago

Toronto, Ontario, Canada FCBSIX Full time
Job Description

We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at FCB/SIX.

About the Role:

The successful candidate will be responsible for leading campaign setup and execution across various marketing automation platforms, providing guidance to developers and designers, and collaborating with internal stakeholders and clients to design solutions for CRM marketing programs.

Key Responsibilities:

  • Participate in campaign briefings, extract and document campaign implementation requirements, and define solutions to support personalized CRM campaigns.
  • Build and deploy email marketing campaigns via marketing automation platform, including development of audiences in CDP, automation, customer journey, email personalization, data segmentation, A/B testing, and automated triggers.
  • Lead or contribute to campaign specifications documents, capturing business rules, data requirements, decisioning criteria, and audience specifics.
  • Collaborate with the cross-functional team (developers, business analysts, creatives, QA, and digital project managers) as needed to support high-quality campaign builds.
  • Participate in the creation and execution of functional and data-related test plans with vendors and client database teams.
  • Collaborate with business stakeholders in designing dashboards and analytic reports relevant for CRM marketing programs.
  • Assist business stakeholders in drawing insights from data to determine campaign success and further strategy development.
  • Propose solutions and build proof of concepts for leveraging new tools available in the automation platform or new methods of implementing CRM programs.
  • Identify areas of opportunity within campaign and CRM processes and work with the team and management to clarify and simplify complex processes.
  • Adhere to quality assurance processes and standards, as well as production schedules and deadlines for all projects.

Qualifications:

  • 2-5 years of experience in digital marketing automation.
  • 1-2 SFMC certifications.
  • Advanced SQL knowledge.
  • Advanced Ampscript knowledge.
  • Deployment of ad-hoc campaigns (email, SMS, and push).
  • Journey and test case development.
  • Automation development.
  • Advanced knowledge of Salesforce Marketing Cloud, including contact builder, automation studio, journey builder, email studio, and data extensions.
  • Leads solution overview and campaign specification documentation.
  • Einstein experience and knowledge or similar (STO, recommendations, insights, etc...)
  • Experience working with 1 other marketing cloud (MCP, CDP Datorama).

Salary:

$120,000 - $150,000 per year, depending on experience.

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