Digital Marketing Automation Strategist

2 weeks ago

Toronto, Ontario, Canada G Adventures Full time

About Us

G Adventures is a leading small-group adventure travel company with over 30 years of experience creating unforgettable travel experiences on all seven continents.

Our mission is to empower travelers and local communities through sustainable tourism practices. We foster meaningful relationships with local communities, benefiting the people and places we visit at every step of our tours.

We're excited for this next chapter in our company's story and invite you to join us as a key contributor to our success.

About the Role:

The Digital Marketing & E-commerce team is seeking an experienced Marketing Automation Manager to lead our CRM strategy across the customer lifecycle.

This hybrid role requires a CRM expert with technical skills, analytical thinking, and passion for developing and optimizing automation campaigns.

You will be responsible for owning the technical strategy and integrations between the Marketing Automation Platform (Marketo) and CRM (Salesforce), enabling best-in-class email, SMS, and push campaigns.

Key Responsibilities:

  • Develop and execute a comprehensive CRM strategy to drive lead generation, retention, and winback.
  • Manage data integration between Marketo and Salesforce, ensuring seamless communication across all channels.
  • Build and maintain lead scoring models to optimize engagement and reduce churn.
  • Create complex customer segmentations to tailor communication throughout the customer lifecycle and business objectives.
  • Design and implement journeys, triggers, and campaign logic to ensure relevant communications across all channels.
  • Maintain data quality across our B2C/B2B database with the support of our Data Team and Salesforce Team.
  • Analyze and track email communications to evaluate and optimize results of all campaigns.
  • Identify gaps and improvement areas in existing framework and technical implementations.

Desired Skills & Experience:

  • Bachelor's degree in Business, Marketing, Travel and Tourism or related field.
  • 8+ years experience in CRM, marketing operations, or marketing automation teams, client or agency side.
  • Extensive experience in Marketing Automation tools (Marketo, Salesforce Marketing Cloud, etc.) and data accuracy/completeness.
  • Experience with CRM software (Salesforce preferred).
  • Strong analytical skills to interpret data and generate recommendations.
  • Proven track record executing lead generation, acquisition, conversion, loyalty, and retention marketing campaigns.
  • Problem-solving skills, ability to test and learn independently, and stay up-to-date on the latest trends.

What We Offer:

  • Competitive salary range: $120,000 - $150,000 per annum.
  • Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
  • Flexible work arrangements, including remote work options.
  • Ongoing training and professional development opportunities.
  • A dynamic, supportive work environment with opportunities for growth and advancement.

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment.

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