Strategic Commercial Marketing Leader
7 days ago
We are seeking a Strategic Commercial Marketing Leader to join our team at EQ Bank | Equitable Bank. As a seasoned marketing professional, you will be responsible for developing and delivering brand-aligned marketing and communications plans that support our Commercial Banking strategy.
About the RoleThe Strategic Commercial Marketing Leader will collaborate with our Commercial Banking line of business leaders to craft and support the Equitable Bank, Concentra Trust, and ACM Advisors brands. This includes formulating brand identity, strategy, and brand value in partnership with our Marketing team.
- Develop and execute specific marketing strategies, including communications, content development, social media, industry events, and advertising.
- Plan annual marketing budgets for each line of business and strategically manage and optimize budget spend.
- Use research, data, and analytics to inform and measure marketing strategies and tactics.
You will also work closely with our Marketing and Events teams to develop marketing collateral for each line of business and coordinate marketing calendars. Additionally, you will provide support to our Group Head of Commercial Banking in creating a divisional communications plan and supporting key internal communications.
About YouTo succeed in this role, you will require:
- An undergraduate degree or diploma in Marketing or an equivalent combination of experience and formal education.
- A minimum of 5-7 years of experience in developing and executing Business to Business (B2B) marketing strategies that drive meaningful outcomes in support of business goals.
- Marketing experience in the financial services industry is considered an asset.
- Keen observation of the economic environment, industry trends, and current affairs as they may relate to our organization and marketing strategies.
This is a permanent full-time opportunity with a competitive discretionary bonus, market-leading RRSP match program, medical, dental, vision, life, and disability benefits, employee Share Purchase Plan, maternity/parental top-up while caring for your little one, generous vacation policy, and personal days. We offer virtual events to connect with your fellow colleagues, an annual professional development allowance, and a comprehensive Career Development program.
About UsWe are deeply committed to inclusion and diversity in our workplace. We believe in providing a fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience. Our estimated salary range for this role is between $90,000 - $120,000 per year, depending on experience and qualifications.
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